Crm Marketing Specialist

Confidential

6 - 8 years

4 - 5 Lacs

hyderabad

Posted:5 hours ago| Platform:

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Skills Required

marketing campaigns campaigns email campaign campaign strategy campaign management database marketing digital campaigns email marketing campaign execution crm management campaign planning campaign analytics sms crm marketing crm strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary

CRM Marketing Specialist

Key Responsibilities

Develop and execute CRM marketing campaigns to drive customer retention, reactivation, and engagement.
Manage end-to-end campaign processes: planning, segmentation, execution, A/B testing, and performance analysis.
Work with analytics and BI teams to define customer segments, player behavior patterns, and lifecycle journeys.
Implement personalization and automation strategies across CRM channels.
Optimize campaign performance through continuous monitoring and testing.
Collaborate with product, design, and content teams to ensure consistency in brand messaging.
Track KPIs including conversion, retention, LTV (lifetime value), and churn rates.
Maintain CRM database quality and ensure compliance with GDPR and other data privacy regulations.

Required Skills & Qualifications

Bachelors degree in Marketing, Business, Communications, or related field.
46years of experience in CRM marketing or retention marketing.
Hands-on experience with CRM platforms (Salesforce, HubSpot, Braze, Optimove, Emarsys, or similar).
Strong understanding of customer segmentation, lifecycle marketing, and automation workflows.
Data-driven mindset with proficiency in Excel/Google Sheets and analytics dashboards.
Experience with email/SMS marketing tools and A/B testing.
Excellent communication and project management skills.

Preferred (Nice to Have)

Experience in
iGaming, eCommerce, fintech, or subscription-based industries
.
Knowledge of affiliate marketing, loyalty programs, or gamification strategies.
Familiarity with SQL, Google Analytics, or Power BI/Tableau for advanced reporting.
Multi-language / multi-market CRM campaign experience.

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