Crm Marketing Specialist

Location: Noida (Work from Office) Shift: Night Shift (US Time Zone) Job Type: Full-time We are looking for a results-oriented CRM Marketing Specialist to join our marketing team in Noida. This role is ideal for someone who understands the customer journey and knows how to leverage CRM platforms to run high-converting marketing campaigns through email, SMS, and automation. You will play a key role in customer engagement, retention, and revenue growth. Key Responsibilities: Plan and execute targeted marketing campaigns via email and SMS to drive engagement, nurture leads, and improve customer lifetime value. Manage CRM marketing automation workflows including lead nurturing sequences, win-back campaigns, cart abandonment, re-engagement, and onboarding flows. Build and manage campaign calendars in alignment with product launches, promotions, and seasonal trends. Segment and manage customer lists based on behavioral, demographic, and lifecycle data. Monitor campaign performance metrics (open rates, CTR, conversions, etc.) and optimize based on data-driven insights. Collaborate with content, design, and sales teams to ensure consistent messaging across channels. Maintain CRM hygiene and ensure accurate data for segmentation and personalization. Stay updated with industry best practices and compliance standards (CAN-SPAM, GDPR, etc.). Requirements: 24 years of experience in CRM marketing, campaign management, or email/SMS marketing. Hands-on experience with CRM tools like HubSpot, ActiveCampaign, Klaviyo, Salesforce, Zoho, etc. Strong knowledge of email and SMS campaign setup, segmentation, automation, and reporting . Understanding of customer lifecycle and marketing funnel strategies. Excellent written communication and attention to detail. Comfortable working in a night shift (US hours) from our Noida office . Bachelor's degree in Marketing, Communications, or a related field. What We Offer: Opportunity to work in a fast-paced, global marketing environment. Competitive salary with performance-based growth. Collaborative team and a supportive work culture. Exposure to international clients and markets.