Marketing Specialist at BirdeyeGurugram, India - Apply now! | Birdeye

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.At Birdeye, innovation isnt just a goal its our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

Key Responsibilities

Campaign Execution

• Support the planning and execution of integrated marketing campaigns across events, email, paid media, organic, social, and web.
• Localise global campaigns for the UK market, ensuring messaging aligns with customer needs and trends.
• Work with design to develop creative assets for digital and offline campaigns.

Events & Partnerships

• Manage the execution of UK & EU events, webinars, trade shows, and Birdeye own events
• Coordinate logistics, invite lists, follow-up, and promotional materials.
• Ensure events are delivered on time and within budget

Content & Communications

• Create and repurpose content including landing pages, email copy, blogs, case studies, and social posts.
• Support PR, thought leadership, and customer story initiatives.
• Maintain consistency of the Birdeye brand across all channels.

Analytics & Reporting

• Rigorously track both online offline campaign performance, marketing KPIs, and pipeline contribution.
• Provide insights and recommendations to continuously improve ROI.
• Ensure close alignment with sales on lead quality, handovers and follow-ups