Sr. Digital Marketing Manager

You should have a minimum of 4 years of digital marketing experience, with a focus on hands-on experience in executing campaigns across search, display, social media, and email platforms. It is essential to possess a deep understanding of the distinct characteristics of each channel and how to leverage them effectively. Your responsibilities will include creating campaign strategies, demonstrating expertise in lead generation, and providing valuable recommendations for keyword opportunities, campaign structuring, targeting, and display network management to align with client objectives. Experience in Cost Per Click (CPC) advertising, particularly with Google Adwords, is a prerequisite for this role. You should be adept at managing search ads and employing advanced techniques such as search-based retargeting and ad extensions to enhance campaign performance. Proficiency in keyword research using both free and paid tools is crucial. You will also be required to craft compelling ad copy, optimize campaigns to achieve established ROI goals and conversion metrics, and work towards improving quality scores while reducing CPC costs. As part of the position, you will manage multiple PPC accounts for various brands across different search engines. This will involve tasks like setting up and optimizing accounts, conducting keyword research, creating ad content, and managing bids to ensure optimal campaign performance. Utilizing analytics tools to monitor and enhance the effectiveness of marketing campaigns will be an integral part of your role. The job is full-time and entails working during day shifts at an in-person location.,