Job
Description
As a Digital Marketing Manager at Exotto, you will have the opportunity to lead and execute impactful marketing strategies across all digital channels. This role offers a dynamic, growth-oriented environment where you can take ownership of high-impact campaigns. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies aligned with company goals. - Identify and segment target audiences; create tailored campaigns for engagement and conversion. - Oversee SEO, PPC, email marketing, social media, and content marketing initiatives. - Leverage AI-powered tools for lead generation and campaign automation. - Manage and optimize digital marketing budgets based on performance metrics and ROI. - Develop content strategies consistent with brand voice. - Generate ideas for blogs, videos, infographics, whitepapers, and more. - Supervise content creation and social media engagement strategies. - Use tools like Google Analytics, GTM, Google Data Studio, and CRMs to track KPIs. - Analyze SEO/SEM results, campaign performance, and customer journey data for optimization. - Evaluate key metrics for lead quality, conversions, and engagement rates. - Work closely with the sales team to align marketing and lead generation strategies. - Lead brainstorming sessions to develop innovative growth initiatives. - Monitor industry trends and competitor activities to stay ahead of the curve. Qualifications Required: - 3-5 years of hands-on experience in digital marketing roles. - Educational background in BTech (CSE), BCA, MCA, or BSc (IT) preferred. - Proven experience in SEO, PPC, social media, email marketing, and content strategy. - Strong analytical skills with experience in campaign tracking and reporting tools. - Excellent communication, presentation, and organizational skills. - Creative thinker with the ability to drive innovation in digital campaigns. About Exotto: At Exotto, we are committed to innovation, excellence, and growth. We are a forward-thinking organization offering you the opportunity to make a measurable impact in a fast-paced environment. You will work with a collaborative, forward-thinking team and gain exposure to cutting-edge digital marketing tools and AI technologies. Additionally, we provide growth opportunities and professional development support. Please note that this is a full-time position with a flexible schedule and paid sick time benefits. The work location is in person with a morning shift schedule.,
