Job
Description
As a Digital Marketing Manager at Exotto, you will play a crucial role in leading and executing impactful marketing strategies across various digital channels. Your strategic thinking and hands-on experience will be instrumental in shaping our digital future. Here is what you can expect in this role: - **Strategy & Planning** - Develop and implement comprehensive digital marketing strategies aligned with company goals. - Identify and segment target audiences to create tailored campaigns for better engagement and conversion. - **Campaign Execution & Optimization** - Oversee SEO, PPC, email marketing, social media, and content marketing initiatives. - Utilize AI-powered tools for lead generation and campaign automation. - Manage and optimize digital marketing budgets based on performance metrics and ROI. - **Content & Communication** - Develop content strategies consistent with the brand voice. - Generate creative ideas for various content formats like blogs, videos, infographics, etc. - Supervise content creation and social media engagement strategies. - **Analytics & Reporting** - Utilize tools like Google Analytics, GTM, Google Data Studio, and CRMs to track KPIs. - Analyze SEO/SEM results, campaign performance, and customer journey data for optimization. - Evaluate key metrics for lead quality, conversions, and engagement rates. - **Collaboration & Leadership** - Work closely with the sales team to align marketing and lead generation strategies. - Lead brainstorming sessions to develop innovative growth initiatives. - Keep abreast of industry trends and competitor activities to stay ahead of the curve. **Requirements:** - 3-5 years of hands-on experience in digital marketing roles. - Educational background in BTech (CSE), BCA, MCA, or BSc (IT) preferred. - Proven expertise in SEO, PPC, social media, email marketing, and content strategy. - Strong analytical skills with experience in campaign tracking and reporting tools. - Excellent communication, presentation, and organizational skills. - Creative thinker with the ability to drive innovation in digital campaigns. In addition to the challenging and rewarding role, at Exotto, you will have the opportunity to: - Make a measurable impact in a fast-paced environment. - Collaborate with a forward-thinking team. - Gain exposure to cutting-edge digital marketing tools and AI technologies. - Benefit from growth opportunities and professional development support. This is a full-time position with benefits including a flexible schedule and paid sick time. The work location is in person with a morning shift schedule. Apply now to be part of our innovative team at Exotto!,
