Sr. Digital Marketing Manager

Job Description

About Us At Exotto , we are committed to innovation, excellence, and growth. As a forward-thinking organization, we’re looking for passionate professionals to help shape our digital future. If you're a strategic thinker with hands-on digital marketing experience and a drive for results, we’d love to meet you. Role Overview We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute impactful marketing strategies across all digital channels. This is a fantastic opportunity for someone looking to take ownership of high-impact campaigns in a dynamic, growth-oriented environment. Key Responsibilities Strategy & Planning Develop and implement comprehensive digital marketing strategies aligned with company goals. Identify and segment target audiences; create tailored campaigns for engagement and conversion. Campaign Execution & Optimization Oversee SEO, PPC, email marketing, social media, and content marketing initiatives. Leverage AI-powered tools for lead generation and campaign automation. Manage and optimize digital marketing budgets based on performance metrics and ROI. Content & Communication Develop content strategies consistent with brand voice. Generate ideas for blogs, videos, infographics, whitepapers, and more. Supervise content creation and social media engagement strategies. Analytics & Reporting Use tools like Google Analytics, GTM, Google Data Studio, and CRMs to track KPIs. Analyze SEO/SEM results, campaign performance, and customer journey data for optimization. Evaluate key metrics for lead quality, conversions, and engagement rates. Collaboration & Leadership Work closely with the sales team to align marketing and lead generation strategies. Lead brainstorming sessions to develop innovative growth initiatives. Monitor industry trends and competitor activities to stay ahead of the curve. Requirements 3–5 years of hands-on experience in digital marketing roles. Educational background in BTech (CSE), BCA, MCA, or BSc (IT) preferred. Proven experience in SEO, PPC, social media, email marketing, and content strategy. Strong analytical skills with experience in campaign tracking and reporting tools. Excellent communication, presentation, and organizational skills. Creative thinker with the ability to drive innovation in digital campaigns. Why Join Exotto? Opportunity to make a measurable impact in a fast-paced environment. Work with a collaborative, forward-thinking team. Exposure to cutting-edge digital marketing tools and AI technologies. Growth opportunities and professional development support. Job Type: Full-time Pay: ₹22,114.93 - ₹64,161.55 per month Benefits: Flexible schedule Paid sick time Schedule: Morning shift Work Location: In person