Digital Marketing Manager

We are seeking an experienced and results-driven Marketing Manager to join our Organization “Exotto”. The ideal candidate will possess a strong background in strategic planning, campaign management, and team leadership within the digital marketing space.

This is an excellent opportunity for a professional looking to contribute to a dynamic and growth-oriented environment.

Key Responsibilities:-

• Develop and implement digital marketing strategies aligned with overall business objectives.
• Identify target audiences and create strategies to reach and engage them effectively.
• Oversee the planning, execution, and optimization of all internal digital marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing.
• Manage the digital marketing budget effectively, allocating resources to various channels based on performance and ROI.
• Implement AI- powered marketing solutions to generate leads, using different tools.
• Conduct SEO/SEM analysis, keyword research, and implement on-page/off-page SEO best practices to improve search engine rankings and organic traffic.
• Oversee the social media strategy, content creation, and engagement efforts across various platforms.
• Develop and implement a content strategy that aligns with the brand voice and resonates with the target audience.
• Implement strategies to improve website and campaign conversion rates, optimizing the customer journey.
• Generate ideas for blogs, articles, infographics, whitepapers, and video content to engage different audience segments.
• Use tools like Google Analytics, Google Tag Manager, Google Data Studio, and CRM dashboards to monitor campaign performance.
• Monitor industry trends and competitor activities on social media.
• Evaluating important metrics that affect new conversations, leads, appointments, target audience, and message campaigns (email and LinkedIn).
• Working with the sales team while taking steps to acquire new leads and setting up workflows to nurture the existing leads.
• Working with the team to brainstorm new and innovative growth strategies.

Requirements:-

• Candidates must have experience of about 4-6 years (in digital marketing).
• BTech (CSE), BCA, MCA, BSc (IT) candidates are preferred.
• Strong understanding of digital marketing channels, including SEO, PPC, email marketing, content marketing, and social media.
• Hands-on experience with different digital marketing tools and platforms.
• Ability to analyze campaign data, generate insights, and optimize strategies for performance and ROI.
• Excellent verbal and written communication skills, with the ability to present ideas clearly to clients and team members.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Innovative mindset with the ability to develop unique campaign concepts and strategies.

Job Type: Full-time

Pay: ₹46,632.21 - ₹75,428.46 per month

Work Location: In person