Associate Campaign Manager

Job Title: Associate Campaign Manager
Location: Gurugram Job Type: Full-time Experience Required: 5 + years in Campaign Management or a related field Preference: Immediate joiners About the Company: Creditas is an innovative FinTech Organisation that uses Machine learning and Technology to serve a simple mission- help Financial Institutions find better ways to reach and interact with their customers. Over 15 years, weve grown to become a leading provider of Customer Engagement Solutions to the top Financial Institutions in India. Job Description: Are you a creative thinker with a passion for performance marketing? Were on the lookout for a dynamic Associate Campaign Manager to take our multi-channel campaigns to the next level! In this role, youll be the engine behind campaign executionoptimizing, analyzing, and delivering results that matter. If you thrive in a fast-paced environment, love collaborating across teams, and have a knack for turning ideas into action, we want to hear from you.

Key Responsibilities:
Plan, manage, and execute marketing campaigns across different channels. Analyse campaign performance, including conversion rates, ROI, and other key metrics, to provide actionable insights and optimize strategies. Collaborate with the creative team to ensure campaign assets are aligned with marketing goals and brand guidelines. Work closely with internal and external stakeholders to manage timelines, deliverables, and campaign launches. Develop and maintain detailed reports on campaign performance, identifying areas for improvement. Stay up to date with industry trends and marketing best practices. Manage budgets and track spending for all assigned campaigns, ensuring cost-effectiveness. Troubleshoot issues and challenges related to campaigns, identifying solutions quickly to ensure successful execution. Qualifications: 2+ years of experience in campaign management, or a related field. Proficiency in data analysis using Ms Excel, etc. Hands-on experience in tracking and optimizing key metrics such as CTR, CPC, CPA, and conversion rates. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Excellent communication, project management, and problem-solving skills. Strong attention to detail and a proactive approach to identifying opportunities for improvement.

Preferred Qualifications:
Knowledge of marketing campaigns such as SMS, RCS, WhatsApp, IVR, Email. Experience in managing large-scale marketing campaigns. Familiarity with marketing automation tools. MBA would be a plus but not mandatory Why Join Us? Opportunity to grow in a fast-paced and innovative environment. Collaborative work culture with room for personal and professional growth. Competitive compensation package and benefits.