Senior Product Marketer

About i95Dev

At i95Dev, we empower eCommerce businesses to thrive by delivering cutting-edge integration products and end-to-end eCommerce services. Our solutions connect eCommerce platforms like Adobe Commerce, Shopify, and BigCommerce with leading ERP systems such as Microsoft Dynamics, NetSuite, SAP B1, and moreserving 400+ clients globally.

Senior Product Marketer

About the Role

strategic and hands-on

Roles & Responsibilities

• Positioning & Messaging:

• Craft clear, compelling messaging and value propositions for our integration products, tailored to our key customer segments (eCommerce managers, IT heads, ERP stakeholders, etc.)

• Go-To-Market Strategy:

• Lead the go-to-market planning and execution for new product launches, enhancements across Adobe Commerce, Shopify, and ERP integrations.
• Own the product marketing roadmap in collaboration with product and sales leaders.
• Build programs that shorten the sales cycle and improve win rates.

• Product-Led Growth (PLG) Strategy

• Design in-product experiences that drive onboarding, activation, and feature adoption.
• Collaborate with product and UX teams to define free trial or freemium flows where applicable.
• Use data to optimize onboarding sequences, in-app messaging, and engagement nudges.
• Help create self-serve resources (interactive demos, help centre content, tooltips) to improve product stickiness.

• Customer Insights & Market Research:

• Conduct competitive analysis, customer interviews, win/loss reviews, and industry research to inform product positioning and content strategy.

• Sales Enablement:

• Develop sales collateral, pitch decks, product one-pagers, demo scripts, battle cards, and case studies to support the sales team in closing deals faster.

• Content Development:

• Conduct research to stay updated on industry trends, eCommerce platforms, ERP systems, and other relevant topics to create informed and valuable content.
• Create high-impact product-focused content like blogs, whitepapers, webinars, videos, landing pages, and email campaigns.
• Collaborate with product team, sales team, project team, external influencers, and industry experts to produce relevant content where required.
• Work with the SEO team to implement SEO best practices in content creation to improve organic search visibility for relevant keywords.
• Develop and execute strategies for promoting content across various channels, including social media, email campaigns, and partnerships, to increase visibility and engagement.

• Customer Success & Advocacy:

• Support customer onboarding and retention efforts by articulating product benefits and capturing success stories and testimonials for social proof.

• Metrics & Optimization:

• Define KPIs, monitor performance of campaigns and product marketing efforts, and iterate based on data and feedback.

What Were Looking For

• 5-6 years of experience in B2B product marketing, ideally in SaaS, integration tech, or eCommerce platforms.
• Experience driving or supporting product-led growth initiatives is a strong advantage.
• Exceptional communication and storytelling skills.
• Experience in conducting customer research and translating insights into strategy.
• Ability to collaborate cross-functionally and manage multiple projects simultaneously.
• Self-starter mindset with a bias for action and outcomes.

Why Join Us?

• Be part of a growing company transforming how eCommerce businesses operate using AI.
• Work with a dynamic, passionate team solving meaningful challenges.
• Flexibility to explore new ideas, innovate, and make a measurable impact.
• Exposure to both product and services side of the eCommerce ecosystem.
• Opportunity to shape the future of go-to-market for products used by businesses globally.

Please use the below link to upload your profile

https://app.dover.com/apply/i95Dev%2C%20Inc./3b115e40-7c35-477f-9e7f-9f1b85c05088?rs=56176124