Email Marketing Manager

As an Email Marketing Manager at our company, your role will involve planning, developing, implementing, and managing the overall email marketing strategy. Your approach should be data-driven, focusing on campaign optimization, A/B testing, and lifecycle marketing. Utilizing HubSpot and Mailchimp effectively will be essential to create impactful campaigns and personalized customer journeys. Key Responsibilities: - Develop, implement, and manage email marketing campaigns for customer onboarding, engagement, retention, and win-back strategies. - Collaborate with content, design, and product teams to create engaging emails that drive conversions. - Utilize HubSpot and Mailchimp for segmented, automated workflows, and data integration. - Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement. - Implement personalization strategies to increase open and conversion rates. - Conduct A/B testing on subject lines, CTAs, email content, and designs for better engagement optimization. - Analyze email performance metrics, provide insights, and recommendations for enhancing performance. - Prepare and present monthly/quarterly reports to analyze campaign success and areas for improvement. - Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences. - Maintain a clean and engaged subscriber database while ensuring compliance with GDPR, CAN-SPAM, and other regulations. - Collaborate with sales, customer service, and product teams to align messaging and promote new features and services. - Provide training and guidance to team members on best practices for using HubSpot and Mailchimp. Requirements: - Bachelor's/Master's degree in Marketing, Communications, Business, or a related field. - 8+ years of experience in email marketing with a strong portfolio of successful campaigns. - Proficiency in HubSpot and Mailchimp with experience in building and managing automation, workflows, and segmentations. - Strong analytical skills and the ability to interpret data for informed decision-making. - Knowledge of A/B testing methodologies and optimizing campaigns based on performance insights. - Excellent written and verbal communication skills with attention to detail. - Familiarity with email compliance regulations, including CAN-SPAM and GDPR. Preferred Skills: - Experience with HTML/CSS for email templates. - Knowledge of other CRM platforms or marketing automation tools. - Strong understanding of digital marketing and customer lifecycle.,