Email Marketing Manager

As an Email Marketing Manager at Angara E-Commerce Private Limited, you will play a crucial role in managing and optimizing email marketing campaigns to expand customer outreach through SMS and automation. Your creative flair, data-driven mindset, and hands-on experience will be instrumental in driving engagement, conversions, and revenue for the company. Key Responsibilities: - Campaign Creation & Execution: Design, build, and execute end-to-end email marketing campaigns, including content creation, segmentation, A/B testing, scheduling, and deployment. - Email & SMS Automation: Set up automated email and SMS workflows such as welcome series, cart abandonment, post-purchase emails, and customer engagement drip campaigns. - Content Development: Collaborate with the creative team to produce visually engaging, on-brand email and SMS templates with personalized content and product recommendations. - List Management: Drive the growth of the opt-in email list, manage email and SMS databases, implement segmentation strategies, and ensure regular list hygiene. - Performance Tracking & Reporting: Monitor key metrics across email and SMS channels, provide performance reports, and derive actionable insights to optimize future campaigns. - A/B Testing: Conduct A/B testing for subject lines, content, offers, and creatives to enhance engagement and conversion rates. - Compliance & Best Practices: Ensure compliance with email and mobile messaging regulations, maintain high sender reputation scores, and optimize opt-in rates. - Cross-functional Collaboration: Work closely with internal teams to align campaigns with broader marketing strategies and business goals. - Marketing Calendar Management: Maintain a comprehensive marketing calendar for timely and consistent communication with prospects and customers. - Optimization & Testing: Use heatmaps, channel tracking, and behavioral insights to improve content, layouts, and timing across multiple channels. - Customer Engagement: Implement strategies for a seamless and cohesive customer experience across email and SMS. Ideal Candidate: - 8+ years of experience in email marketing with hands-on experience in SMS, ideally within e-commerce or a related industry. - Proficiency with email marketing platforms like Bluecore, Emarsys, Klaviyo, Campaign Monitor, SendGrid, Omnisend. - Strong understanding of marketing CDP, automation, and segmentation. - Experience with performance tracking tools such as Google Analytics, Adobe Analytics, Power BI, or similar platforms. - Knowledge of email and mobile messaging deliverability best practices, sender reputation management, and compliance regulations. - Familiarity with email and SMS marketing metrics and the ability to derive actionable insights from performance data. - Basic knowledge of HTML/CSS for creating and troubleshooting email templates is a plus. - Ability to collaborate effectively with design, content, and marketing teams to create compelling multichannel campaigns.,