Email Marketing Manager

Company Description

MantraCare is revolutionizing healthcare by offering AI-powered therapy, chronic care, and wellness solutions for payers and employers. Our innovative model combines AI-driven triage and therapy with access to a network of over 51,000 licensed experts across areas like mental health, diabetes, MSK, nutrition, and telehealth. As the only global platform covering the full spectrum of care, we provide a seamless solution for employers, insurers, and healthcare systems. This hybrid approach improves patient outcomes, boosts engagement, and achieves 4050% cost savings for partners.

Role Description

We are seeking a full-time Email Marketing Manager to join our team on-site in New Delhi. The Email Marketing Manager will be responsible for creating, executing, and optimizing targeted email campaigns to drive engagement, conversions, and lead generation. Day-to-day tasks include managing marketing automation workflows, analyzing and segmenting customer data, enhancing CRM processes, and collaborating with cross-functional teams to align email strategies with broader marketing goals. The role also involves monitoring key performance metrics and implementing strategies to improve email marketing effectiveness.

Qualifications

• Proficiency in Marketing Automation and CRM tools
• Lead Generation expertise and strong Digital Marketing skills
• Background in Marketing with a focus on customer engagement strategies
• Strong analytical skills and the ability to interpret data to optimize email campaigns
• Excellent written communication skills and attention to detail
• Prior experience in a similar role; expertise in the healthcare sector is a plus
• Bachelor's degree in Marketing, Communications, or a related field