Email Marketing Manager

Location:

Experience:

Role Summary & Key Objectives

Sr. Email Marketer Lead Generation

Core Responsibilities:

• Develop and execute targeted

  email marketing campaigns

  to drive lead generation and nurture leads through the buyer journey.
• Manage

  end-to-end campaign operations

  from audience segmentation, list building, template design, and content personalization to testing and deployment.
• Monitor campaign performance, generate insights, and optimize for

  open rates, CTR, conversions, and deliverability

  .
• Ensure compliance with

  GDPR, CAN-SPAM, and data privacy regulations

  .
• Collaborate with sales and business teams to align campaigns with

  lead quality and conversion objectives

  .
• Manage and optimize

  marketing automation workflows

  and lead scoring models.
• Continuously research and implement

  new tools, trends, and strategies

  in email marketing for better ROI.

Must-Have Skills:

Technical Skills:

• Strong expertise in

  email marketing platforms

  (HubSpot, Marketo, Pardot, Mailchimp, Zoho, or similar).
• Hands-on experience with

  CRM systems

  (Salesforce, HubSpot CRM, MS Dynamics, etc.).
• Proficiency in

  A/B testing, personalization, segmentation, and automation workflows

  .
• Strong understanding of

  email deliverability, domain reputation, and inbox placement best practices

  .
• Ability to analyze data and generate

  campaign performance reports

  .

Soft Skills:

• Excellent written communication and attention to detail.
• Strong analytical and problem-solving mindset.
• Ability to collaborate with sales, content, and design teams.
• Goal-oriented, self-driven, and capable of working in a fast-paced environment.

Good-to-Have Skills:

• Experience with

  B2B SaaS / IT services lead generation campaigns

  .
• Familiarity with

  content marketing and LinkedIn lead generation strategies

  .
• Knowledge of

  HTML/CSS for email template customization

  .
• Exposure to

  marketing analytics tools

  (Google Analytics, Power BI, Tableau).
• Understanding of

  account-based marketing (ABM)

  .

Experience Requirements:

• 6-12 years

  of proven experience in

  email marketing with a strong focus on B2B lead generation

  .
• Demonstrated track record of delivering measurable

  pipeline contribution

  through email campaigns.
• Prior experience in handling

  large mailing lists and global campaigns

  is highly preferred.

KPIs / Success Metrics:

• Lead Generation:

  Number and quality of leads generated through email campaigns.

• Engagement Metrics:

  Open rate, click-through rate (CTR), bounce rate, and unsubscribe rate.

• Conversion Metrics:

  Leads nurtured to MQL/SQL stage and contribution to revenue pipeline.

• Deliverability:

  Inbox placement rate, spam complaints, and sender reputation.

• Campaign Efficiency:

  Timely execution, adherence to compliance, and ROI from campaigns.

• Innovation:

  Implementation of new strategies, tools, or experiments that enhance campaign effectiveness.