Email Marketing Manager

About The Role

Key Responsibilities

• Campaign Execution (40%)
• Build, schedule, and deploy email campaigns and flows in Klaviyo.
• Ensure every campaign follows naming conventions, correct audience segments, and proper tagging.
• Conduct test sends, fix rendering issues, and verify UTM parameters before launch.
• Maintain error-free delivery across all accounts.
• Delivery Coordination (30%)
• Manage campaign timelines in coordination with the Client Success Manager.
• Communicate blockers like missing assets, delayed approvals, or technical issues early.
• Keep ClickUp updated with real-time campaign progress and delivery status.
• Own final QA sign-off before sending.
• Reporting and Optimization (30%)
• Track and report campaign performance including open rate, CTR, revenue, and deliverability.
• Identify performance patterns and share improvement suggestions.
• Maintain clean flow structures, accurate segments, and strong deliverability.
• Collaborate with strategists for A/B testing and campaign insights.
  

What Success Looks Like

• 100 percent campaigns built, QA-checked, and delivered on or before the deadline.
• Zero post-send issues such as broken links, missing assets, or wrong segments.
• Consistent improvement in campaign KPIs month over month.
• Smooth coordination with communication and creative teams for every launch.
  

Requirements

• 2 to 4 years of hands-on Klaviyo experience managing ecommerce campaigns.
• Deep understanding of segmentation, flows, and campaign setup.
• Strong technical attention to detail from naming conventions to tracking links.
• Comfortable managing multiple accounts and collaborating across teams.
  

Good to Have

• Basic HTML knowledge for troubleshooting.
• Experience with Shopify or ecommerce operations.
• Understanding of email deliverability and optimization best practices.