Email Marketing Manager

Email Marketing & Referral Marketing Manager

• Sending Emails to Lead Database via - Leadsquared software
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns to Lead base
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Analyze campaign performance and suggest improvements.
• Report on sales revenue generated from email marketing efforts.
• Ensure emails follow industry policies and best practices
• Pitch our Referral Program to the leads via different touch points like calls, messages & email.
• Follow-up regularly to ensure you generate maximum referrals from your leads.
• Meet daily, weekly & monthly goals, both input and output, defined at an individual level and contribute to the team's overall goals.
• Diligently report progress on the dashboard & relevant channels.
• Work closely with the Sales Team to ensure referrals convert into sales.
• Act as a SPOC for all Learners and Alumni who've shared referrals with you and help them with any queries they may have.