Email Marketing Manager

You will be responsible for leading and optimizing global email marketing and drip campaign efforts at Beyond Key. Your main role will involve designing and managing end-to-end email campaigns, building automated drip campaigns, developing segmentation strategies, collaborating with cross-functional teams, optimizing email sequences, measuring campaign performance metrics, ensuring compliance with data privacy regulations, and aligning closely with sales teams for pipeline acceleration. Key Responsibilities: - Design and manage global email campaigns for lead generation, nurturing, events, product updates, and retargeting. - Build and manage automated drip campaigns tailored to different buyer journeys and service lines. - Develop segmentation and personalization strategies based on industry, region, persona, and funnel stage. - Collaborate with content, design, and sales teams to create compelling messaging for IT decision-makers. - Optimize email sequences through A/B testing of subject lines, CTAs, layouts, and send times. - Measure and report on campaign performance metrics such as open rate, CTR, MQLs, and lead-to-opportunity ratio. - Maintain marketing automation workflows using platforms like HubSpot, Active Campaign, Mailchimp, or Salesforce Marketing Cloud. - Ensure global compliance with GDPR, CAN-SPAM, and other data privacy regulations. - Align closely with SDRs and sales teams to support pipeline acceleration and follow-up communications. Qualifications Required: - 6-8 years of B2B email marketing experience, with a minimum of 3 years handling drip campaigns and nurturing workflows. - Goal-oriented individual who can assist the marketing team in generating qualified leads from the outbound channel. - Strong understanding of international lead generation, particularly in North America, ANZ, and UK markets. - Proficiency with email automation tools and CRM integrations such as HubSpot, Salesforce, Zoho. - Data-driven approach with experience analyzing and improving email KPIs and conversion rates. - Excellent writing, content mapping, and workflow planning skills. - Familiarity with IT services and B2B buyer journeys. - Ability to work under tight deadlines in a fast-paced, growth-oriented environment. Preferred Qualifications: - Experience with full-funnel marketing strategies in an IT services or SaaS environment. - Knowledge of Microsoft product ecosystems and enterprise tech buyers. - Background in aligning drip campaigns with content calendars, webinars, and ABM campaigns. - Ability to set up and plan automated workflows/integrations to streamline email marketing processes. - Implement automation into manual email tasks and processes with precision.,