Content and Campaign Strategist

As a Content & Campaign Strategist at SuperOps, you will play a crucial role in shaping the brand narrative, engaging the target audience, and driving business growth through compelling, campaign-driven content. Here's what you'll be doing: - Conduct thorough analyses of business goals, target audience, existing content, and competitive landscape to inform campaign and content strategy development. - Lead the development of campaign strategies in partnership with demand gen, product marketing, and brand. - Build comprehensive campaign and content plans aligned with the buyer's journey, incorporating SEO/AEO strategy, editorial calendars, and social media. - Oversee the creation of high-quality, campaign-ready content across multiple formats. - Ensure brand consistency, accuracy, and adherence to content guidelines. - Develop and implement multi-channel campaign distribution plans to maximize reach and impact. - Define key campaign and content performance metrics, track effectiveness, and provide data-driven insights. - Work closely with marketing, sales, and product to ensure content and campaigns are integrated and aligned. - Act as a strategic partner in campaign brainstorming, planning, and execution. - Recommend and leverage CMS, analytics platforms, SEO tools, and marketing automation systems. - Stay abreast of content and campaign marketing trends, best practices, and emerging technologies. Qualifications Required: - 8+ years of experience in developing and executing content strategies in a B2B environment. - Strong understanding of content marketing principles, SEO/AEO best practices, user experience, and multi-channel content distribution. - Excellent writing, editing, and proofreading skills. - Experience with content management systems, analytics platforms, and SEO tools. - Ability to analyze data, draw insights, and make data-driven recommendations. - Strong project management and organizational skills. - Excellent communication, collaboration, and interpersonal skills. - Proactive and strategic mindset with a passion for continuous learning. What You'll Love About SuperOps: - Freedom to pursue creative ideas. - Value placed on great content and marketing. - Opportunity to work with AI-powered technology in a forward-thinking environment.,