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2.0 - 6.0 years
4 - 8 Lacs
Coimbatore
Work from Office
Key Responsibilities: Design, develop, and deploy scalable analytics and reporting solutions. Build and maintain ETL pipelines and data integration processes. Collaborate with data scientists, analysts, and business stakeholders to understand requirements and deliver insights. Develop custom dashboards and visualizations using tools such as Power BI, Tableau, or similar. Optimize database queries and ensure high performance of analytics systems. Automate data workflows and contribute to data quality initiatives. Implement security best practices in analytics platforms and applications. Stay updated with the latest trends in analytics technologies and tools.
Posted 1 week ago
12.0 - 20.0 years
65 - 100 Lacs
Hyderabad
Work from Office
Position: Senior Director/Director Interaction Analytics Deployment and CE Strategy Reports to: VP – Training, Quality and Operational Risk / Fraud Management Location: India (Hyderabad) POSITION SUMMARY: The Associate Director of Interaction Analytics will lead the development and execution of a next-generation, technology-driven quality strategy grounded in the principles of Quality 3.0. This role will be pivotal in deploying and managing an enterprise-level interaction analytics platform across multiple clients, embedding AI-powered insights into operational and quality practices. The ideal candidate will bring deep expertise in customer experience analytics, speech and text analytics, and process improvement methodologies. 1. Strategy and Deployment a. Design and implement a technology-based Quality 3.0 strategy centered on interaction analytics as the foundation of automated quality evaluations. b. Lead the end-to-end deployment of interaction analytics platforms across all applicable voice, chat, email, and social channels. c. Ensure the integration of CRM, CSAT/NPS, and survey data for a unified view of customer and agent performance. 2. Quality Intelligence and Insight Generation a. Enable automated evaluations to scale QA coverage across 100% of interactions. b. Lead the analysis of interaction patterns to uncover trends, identify root causes of underperformance, and discover opportunities for experience improvement. c. Partner with Human Quality teams to feed analytics-driven insights into calibrations, root cause documentation, and coaching playbooks. 3. Collaboration with Quality and Operational Analytics a. Serve as the strategic bridge between human-led QA and the Operational Analytics team, enabling advanced statistical analysis (e.g., regression, correlation, process mining). b. Drive journey mapping and voice-of-customer analysis through integrated data outputs from interaction analytics tools. 4. Governance, Enablement, and Evangelism a. Establish governance protocols for keyword libraries, sentiment rules, category frameworks, and data tagging strategies. b. Build enablement programs for Quality Analysts, Team Leads, and Operations Managers to self-serve insights and take action. c. Act as a change champion for quality modernization across internal and client-facing stakeholders. REQUIREMENTS 1. B2H/C1 in Berlitz or equivalent standards 8+ years of experience in Quality, Customer Experience, or Analytics roles within BPO or customer contact operations. 3+ years of leadership experience deploying interaction analytics platforms (e.g., Verint, NICE Nexidia, CallMiner, Observe.AI). Expertise in quality strategy, customer experience analysis, and root cause methodologies (e.g., 5 Whys, Fishbone, SIPOC). Strong understanding of advanced analytics concepts; familiarity with operational analytics, predictive modeling, or data visualization tools (e.g., Power BI, Tableau) is a plus. Excellent communication and stakeholder management skills, with the ability to translate technical findings into actionable business recommendations. Experience working with global teams and multi-client environments. Six Sigma certification (Green Belt or higher) Experience leading analytics initiatives in a multi-channel contact center environment Background in managing vendor relationships with interaction analytics providers
Posted 1 week ago
5.0 - 10.0 years
6 - 15 Lacs
Ahmedabad
Remote
We’re hiring a Senior HubSpot Administrator to fully own our HubSpot platform. This solo role suits a self-starter with strong technical skills &a strategic mindset. You'll manage end-to end HubSpot operations, supporting both internal &client needs. Required Candidate profile Own & manage HubSpot end-to-end. Configure & manage Marketing, Sales, Service & Operations all Hubs, build workflows, reports, and automations. Ensure data hygiene, integrate tools, launch campaigns.
Posted 2 weeks ago
4 - 8 years
4 - 7 Lacs
Noida
Hybrid
Develop and implement comprehensive performance marketing strategies for our SaaS products to drive customer acquisition, retention, and revenue growth. Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing, with a focus on targeting SaaS buyers and decision-makers. Conduct thorough market research and analysis within the SaaS industry to identify target audiences, competitive landscapes, and opportunities for campaign optimization. Collaborate with internal teams, including product management, sales, and customer success, to ensure alignment between marketing efforts and overall business objectives. Define key performance indicators (KPIs) specific to the SaaS industry and establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context. Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement. Provide guidance and mentorship to junior team members, fostering a collaborative and results-driven environment with a specific focus on SaaS marketing expertise. Job Requirements Proven experience as a Performance Marketing Specialist or similar role In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, social media advertising. Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations. Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics. Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem. Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced SaaS environment. Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.
Posted 1 month ago
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