Content and Campaign Strategist

The best thing about SuperOps.ai is how much they value great content and marketing in general. I love that I'm able to exercise complete freedom in the kind of ideas that I want to pursue, and creativity is welcome and appreciated here.

Conduct thorough analyses of our business goals, target audience (including persona research and user journey mapping), existing content (content audits and gap analysis), and competitive landscape to inform campaign and content strategy development.

Lead the development of campaign strategies in partnership with demand gen, product marketing, and brand, mapping content initiatives to specific business objectives and marketing goals.

Build comprehensive campaign and content plans aligned with the buyer's journey, incorporating SEO/AEO strategy, editorial calendars, social media, and user experience considerations.

Oversee the creation of high-quality, campaign-ready content across multiple formats (blogs, articles, website copy, social media, videos, infographics, etc.).

Ensure brand consistency, accuracy, and adherence to content guidelines. Manage workflows including creation, review, and approval processes.

Develop and implement multi-channel campaign distribution plans to maximize reach and impact across owned, earned, paid, and shared channels.

Define key campaign and content performance metrics, track effectiveness, and provide data-driven insights and recommendations for continuous improvement.

Work closely with marketing, sales, and product to ensure content and campaigns are integrated, aligned, and amplifying go-to-market priorities.

Act as a strategic partner in campaign brainstorming, planning, and execution.

Ensure all campaign and content initiatives reflect our brand’s values, voice, and messaging to attract, engage, and delight our audience.

Recommend and leverage CMS, analytics platforms, SEO tools, and marketing automation systems to streamline campaign and content execution.

Stay abreast of content and campaign marketing trends, best practices, algorithm updates, and emerging technologies (including AI) to keep our approach innovative.

8+ years of experience in developing and executing content strategies, preferably within a B2B environment.

Proven ability to research, plan, create, and measure the impact of content initiatives.

Strong understanding of content marketing principles, SEO/AEO best practices, user experience (UX), and multi-channel content distribution.

Excellent writing, editing, and proofreading skills with the ability to adapt tone and style for different audiences and platforms.

Experience with content management systems, including headless content management systems (e.g., WordPress,), analytics platforms (e.g., Google Analytics), and SEO tools.

Ability to analyze data, draw insights, and make data-driven recommendations.

Strong project management and organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Excellent communication, collaboration, and interpersonal skills.

A proactive and strategic mindset with a passion for continuous learning and improvement.

Proven track record of not only developing content strategies but also collaborating on end-to-end campaign planning and execution in a B2B environment.