Campaign Manager

Company Overview

At EduKyu, our expertise lies in meeting the higher educational and career development training needs of students and working professionals. With a strong foundation in academic partnerships and learner first innovation, we specialize in curating value-driven programs in collaboration with prestigious universities. Our goal is to empower learners through career-aligned content and immersive experiences. We are passionate about bridging the gap between enthusiastic learners and cutting-edge learning platforms, while supporting business growth through strategic marketing and outreach campaigns. Position Overview

As a Campaign Manager, your primary responsibility will be to strategize, execute, and optimize marketing campaigns to promote Edukyu’s academic offerings and brand initiatives. You will lead multi channel campaigns across digital platforms, drive lead generation, and enhance user engagement through creative messaging and performance analysis. The ideal candidate will possess both analytical and creative skills to fuel our fast-paced marketing efforts in the EdTech domain.

Key Responsibility

➤ Campaign Planning & Execution: Plan, manage, and implement B2C and B2B campaigns promoting academic programs, admissions cycles, and institutional partnerships.

➤ Performance Marketing: Run and monitor campaigns across Google Ads, Meta, LinkedIn, and other platforms with a focus on lead quality and ROI.

➤ Content Collaboration: Work with content and design teams to create compelling ad creatives, landing pages, and email/SMS templates.

➤ Email & Automation Flows: Set up and manage lead nurturing workflows via Mailchimp, Sendi blue, or equivalent platforms.

➤ Calendar Management: Own the campaign calendar to align with product launches, enrollment windows, and seasonal goals.

➤ Stakeholder Coordination: Collaborate with academic, tech, and operations teams to ensure campaign objectives are aligned with business goals. Qualification and Skills

➤ bachelor's or master's degree in marketing, Mass Communication, Business, or a related field.

➤ 2–5 years of experience in campaign management or digital marketing, preferably in the EdTech or education services sector.

➤ Proficiency with digital platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.

➤ Data-driven mindset with the ability to use analytics tools (Google Analytics, HubSpot, etc.) for performance tracking Benefits

➤ Opportunities for career advancement and leadership roles in marketing

➤ Access to advanced marketing tools, training resources, and growth mentoring.

➤ Collaborative and inclusive team culture that values innovation and results.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

• Morning shift

Work Location: In person