Campaign Manager

Campaign Manager – Digital Marketing

generation campaigns across multiple digital platforms. The ideal candidate will have strong

experience in performance marketing, affiliate management, creative design (Canva), video

production, and Figma-based landing page design. The role demands both analytical thinking

and creative execution to achieve our business goals.

Key Responsibilities:

1. Performance Campaign Management

● Plan, execute, and optimize Native Campaigns. Google Ads (Search, Display, YouTube),

and Meta Ads (Facebook & Instagram).

● Manage daily budgets, monitor campaign performance, and implement optimization

strategies to achieve lead and conversion goals.

● Conduct A/B testing on creatives, ad copies, and landing pages to improve performance.

2. Affiliate Management

● Manage affiliate partners and monitor lead quality and volume.

● Analyze affiliate ROI, reduce low-quality sources, and ensure compliance with brand

policies.

● Prepare detailed reports and insights on affiliate contribution and performance.

3. Creative Production & Coordination

● Conceptualize and design landing pages using Figma to improve campaign

conversion rates.

● Work closely with developers to ensure seamless implementation and responsiveness.

● Continuously test and refine landing page layouts, CTAs, and user flows based on

performance insights.

● Design engaging ad creatives, social media graphics, and short-form videos using

Canva and basic editing tools.

● Collaborate with the content and design teams to ensure brand consistency and timely

creative delivery.

4. SEO & Organic Growth Support

● Assist in implementing SEO strategies to enhance website visibility and ranking.

● Monitor keyword performance, website traffic, and lead sources.

5. Reporting & Analytics

● Generate and maintain daily, weekly, and monthly performance reports for all digital

channels.

● Analyze campaign data and recommend actionable insights for continuous improvement.

● Ensure proper use of UTMs, tracking tools, and analytics dashboards.

Required Skills & Competencies:

● 3–5 years of hands-on experience in Native campaigns platform, Meta Ads Manager,

and Google Ads.

● Proven track record in lead generation campaigns with measurable results.

● Strong understanding of affiliate marketing and campaign optimization.

● Proficiency in Canva and Figma (Landing Page Design).

● Familiarity with SEO principles and tools (Google Analytics, Search Console).

● Excellent analytical, communication, and time-management skills.

● Ability to work independently in a fast-paced, target-driven environment.