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Job Summary

Business Manager

exclusive authorised distribution partner for ManageEngine in India

ManageEngine

Key Responsibilities

1. Sales of ManageEngine Solutions

• Promote the complete suite of ManageEngine products, including ITSM, ITOM, endpoint management, Active Directory tools, and analytics

• Deliver product demos, webinars, and enablement sessions to partners

• Handle licensing, deal registration, and renewals in coordination with the OEM and partners

2. Sales of SOC Services

• Position and sell Lyncbiz’s Managed SOC offerings to resellers and MSPs

• Educate partners on key security concepts: SIEM, incident response, threat detection, and 24x7 monitoring

• Collaborate with the SOC team for pre-sales support, onboarding, and PoCs

3. Channel Development & Partner Enablement

• Build and nurture strong relationships with resellers, VARs, and MSPs to drive joint go-to-market initiatives

• Onboard new partners and provide continuous training, marketing support, and sales assistance

• Help partners build business plans for both ManageEngine and Managed Security Services

4. Pipeline Management & Reporting

• Identify, qualify, and manage a pipeline of opportunities across assigned accounts and geographies

• Meet or exceed quarterly and annual sales targets

• Maintain accurate opportunity records in CRM and provide regular sales forecasts

Key Result Areas (KRAs) / Key Performance Indicators (KPIs)

Sales Target Achievement:

Partner Activation:

Pipeline Health:

Forecast Accuracy:

Enablement Activities:

CRM Hygiene:

Required Qualifications

• 1–5 years of experience in IT infrastructure or cybersecurity sales, preferably within a distribution or partner-led environment

• Familiarity with ManageEngine or similar platforms (e.g., SolarWinds, ServiceNow, Ivanti)

• Strong understanding of SOC services and cybersecurity fundamentals

• Excellent communication, presentation, and negotiation skills

• Proven ability to manage and grow reseller relationships, and align with new OEMs as needed

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