3 years

12 - 18 Lacs

Posted:6 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role: Business Head

Location: Okhla, South Delhi

About Us: Pujashree is a fast-growing D2C brand rooted in Sanatan Dharma, offering a thoughtfully curated range of spiritual and pooja essentials. We believe in reviving Vedic wisdom for modern households and making rituals more accessible, authentic and meaningful.

Key Responsibilities:

1. Strategic Leadership & Business Planning

  • Define and drive the next 3–5year business strategy: market expansion (India + global Indian diaspora), product portfolio growth, channel mix (online, offline).
  • Set annual budgets, revenue and profitability targets in line with company vision.
  • Monitor market trends, competitor activities, customer preferences in the spiritual/ritual FMCG category to identify new opportunities.

2. Sales & Commercial Management

  • Own P&L for the business: revenue growth, margin management, cost control.
  • Lead all sales channels: D2C, E-commerce, Quick Commerce, Modern Trade and Institutional.
  • Develop and execute go-to-market strategies for new product launches, festivals & seasonal campaigns.
  • Build and maintain high-value partnerships (e.g., mass retail chains, export partners, institutional buyers).
  • Set and monitor sales KPIs, pipeline, conversion, customer acquisition and retention metrics.

3. Marketing & Brand Building

  • Ensure a strong brand positioning consistent with the company’s mission (authenticity, Vedic origins, ritual correctness).
  • Approve and oversee marketing campaigns- Digital (social media, influencer, experiential) and Offline (RWA & Market Activations) especially tied to festivals and spiritual occasions.
  • Work with product teams on packaging, design, differentiation in shelf and online presence.
  • Monitor brand equity, customer feedback, and refine brand strategy accordingly.

4. Product & Operations Oversight

  • Collaborate with Product/Development teams to launch new SKUs (kits, accessories, ritual-essentials) and expand variants.
  • Ensure manufacturing, supply chain, inventory, quality assurance are aligned to business growth.
  • Drive operational efficiencies: cost optimisation, lead-time reduction, process improvements.
  • Ensure compliance with regulatory, packaging, labelling standards relevant to FMCG / ritual products.

5. Team Leadership & Culture

  • Build and lead a high-performance team across functions (sales, marketing, operations, finance).
  • Mentor and develop successors and functional heads; ensure clear role-definitions, KPIs, accountability.

6. Stakeholder Management & Reporting

  • Provide regular reports to CEO/Board on business performance, budget vs actuals, risks & mitigation.
  • Represent the company at industry forums, trade exhibitions, business networking events.

Qualifications & Experience:

  • MBA or equivalent in Business/Marketing preferred.
  • 10-15+ years of relevant experience, with at least 5 years in a senior leadership/Business Head role in FMCG, retail, D2C environment.
  • Proven track record of scaling / P&L ownership / multi‐channel sales and marketing.
  • Strong analytical, strategic thinking, and execution orientation.
  • Excellent communication, negotiation and interpersonal skills.
  • Understanding of manufacturing/operations, supply chain in FMCG is a plus.
  • Experience in building brands, ideally in niche categories or Start-up/scale-up environment.

Job Type: Full-time

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

  • Health insurance
  • Life insurance
  • Paid sick time

Work Location: In person

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