Business Development & Marketing Executive

Company Description

Sales & Marketing Executive

Position Overview

Sales & Marketing Executive

This is a hands-on role requiring strong communication skills, familiarity with U.S. market outreach, and experience with CRM and lead-generation tools.

Key Responsibilities

• Plan, execute, and monitor

  email campaigns

  for lead generation and customer engagement.
• Conduct

  cold calling and outreach

  to prospects, scheduling meetings for the sales team.
• Coordinate and support the sales team with

  up-to-date reporting, CRM updates, and follow-ups

  .
• Develop

  customer retention strategies

  and assist in nurturing existing accounts.
• Research and identify

  new business opportunities

  through market intelligence and prospecting tools.
• Manage and maintain

  data accuracy

  across CRM and lead-generation platforms.
• Leverage tools such as

  Apollo, Lusha, and ZoomInfo

  for database building and outreach.
• Collaborate with the Marketing team to align lead-generation campaigns with business objectives.

Core Competencies & Skills

Technical Skills

• Strong hands-on experience with

  CRM systems

  (Fresh Sales, HubSpot, Salesforce, Zoho, or equivalent). Familiarity with

  prospecting tools

  like Apollo, Lusha, ZoomInfo, etc.
• Knowledge of

  email marketing platforms

  and campaign management.
• Ability to analyze campaign and sales data for actionable insights.

Soft Skills

• Excellent

  verbal and written communication skills

  .
• Strong organizational and coordination skills.
• High attention to detail and accuracy in data management.
• Proactive, self-driven, and able to multitask in a fast-paced environment.

Experience & Qualifications

• 2–4 years

  of experience in sales coordination, business development, or marketing support.
• Experience with

  U.S. market

  outreach strongly preferred.
• Bachelor’s degree or Diploma in

  Business, Marketing, Communications, or related field.

• Proven track record of supporting sales and marketing teams with campaigns, lead generation, and CRM usage.

Growth Path

• Opportunity to grow into

  Sales & Marketing Manager

  or

  Business Development Lead

  .
• Expanded scope in

  strategy, sales operations, and customer success

  .