Business Development & Marketing Executive

Job Title:

Location:

About Affinity Education:

Affinity Education is a leading education consultancy committed to helping students achieve their academic and career goals by providing expert guidance, counselling, and admission support for top universities and colleges in India and abroad.

Job Summary:

Marketing & Business Development Executives

Key Responsibilities:

Business Development:

• Achieve admission and revenue targets through lead generation, follow-ups, and conversions.
  
• Counsel students and parents on educational opportunities, programs, and admission procedures.
  
• Build and maintain strong relationships with schools, colleges, and coaching centres for partnerships and referrals.
  
• Handle inquiries (walk-ins, calls, and online leads) and ensure smooth admission processes.
  
• Maintain CRM records and report daily/weekly updates to the branch head.
  

Marketing & Promotion:

• Plan and execute local marketing campaigns and promotional activities to drive inquiries.
  
• Manage and promote Affinity Education’s presence across social media platforms.
  
• Coordinate with the digital marketing team for online campaigns and lead generation activities.
  
• Conduct seminars, workshops, and student engagement programs at schools and colleges.
  
• Participate in education fairs, exhibitions, and events to represent the brand.
  
• Create brand awareness through offline marketing channels such as hoardings, pamphlets, and tie-ups.
  

Skills & Competencies:

• Strong communication and presentation skills
  
• Sales-driven and target-oriented mindset
  
• Good knowledge of digital & social media marketing
  
• Ability to work independently and as part of a team
  
• Excellent organizational and follow-up skills
  
• Basic computer proficiency (MS Office, CRM tools)
  

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field
  
• MBA/PGDM preferred
  
• 1–3 years of experience in marketing, sales, or business development (preferably in the education/EdTech sector)
  

Perks & Benefits:

• Competitive salary + performance-based incentives
  
• Growth opportunities within the organization
  
• Training and development support
  
• Exposure to pan-India marketing and student recruitment campaigns