Business Development Manager (BDM)

Business Development Manager – Sales (EdTech Industry)

Salary Range:

₹35,000 – ₹70,000 per month
(Based on Experience, Skills, and Performance)

About the Role:

We are looking for an experienced, driven, and highly strategic Business Development Manager – Sales to lead our growth initiatives in the dynamic EdTech sector. The ideal candidate will have a strong background in both B2B and B2C sales, deep experience in managing teams, and the ability to develop and close high-value deals consistently. This is a high-impact role where you will directly contribute to expanding our market reach and building long-term partnerships with educational institutions, corporates, and individual customers.

Key Responsibilities: Business Development & Sales:

• Own the end-to-end sales process from lead generation to deal closure in both B2B and B2C environments.
• Build and maintain strong relationships with key decision-makers in corporates, educational institutions, training partners, and individual customers.
• Develop tailored sales strategies for different segments to maximize reach and conversions.
• Drive lead generation efforts through cold outreach, networking, digital channels, and industry events.
• Achieve and exceed monthly targets, including closing at least 2 MOUs every month with institutional or corporate clients.

Team Leadership & Management:

• Lead, motivate, and mentor a team of sales executives to ensure targets are met consistently.
• Set clear individual and team goals, provide training, performance feedback, and regular coaching sessions.
• Monitor team performance through CRM reports and regular reviews, and implement corrective strategies when necessary.

CRM Management & Reporting:

• Efficiently manage all leads, opportunities, and pipeline activities using CRM tools (Zoho CRM, Salesforce, Hubspot, etc.).
• Ensure accurate and timely data entry of client interactions, status updates, and deal progress.
• Generate comprehensive sales reports, forecasts, and analytics for senior management to track performance and identify areas for improvement.

Market Research & Competitive Analysis:

• Conduct in-depth market research to identify trends, competitor activities, and emerging opportunities in the EdTech space.
• Recommend product improvements, pricing adjustments, or go-to-market strategies based on customer feedback and industry insights.

Strategic Partnerships & Brand Representation:

• Build long-term strategic partnerships with educational institutions, corporate training providers, and industry bodies.
• Represent the organization at industry conferences, webinars, workshops, and networking events to build visibility and authority.
• Work closely with the marketing team to develop and align lead generation campaigns with overall business strategy.

Customer Relationship Management:

• Ensure a high level of post-sale engagement, customer satisfaction, and retention.
• Act as a key point of contact for major accounts, resolving issues and identifying upselling or cross-selling opportunities.

Key Requirements:

• Minimum 3 years of experience, mandatory in the EdTech industry.
• Proven track record in both B2B and B2C sales cycles, with a strong focus on closing large deals.
• Experience in managing and leading a sales team.
• Proficient in using CRM tools (Zoho CRM, Salesforce, Hubspot, etc.).
• Multilingual communication skills – Ability to converse fluently in at least 2 or more languages (local + English).
• Strong analytical mindset with the ability to interpret data and take strategic decisions.
• Excellent negotiation, presentation, and interpersonal skills.
• Self-motivated, target-driven, and able to thrive in a fast-paced, competitive environment.
• Bachelor’s degree in Business, Marketing, Management, or a related field. An MBA is a plus.
• Willingness to travel occasionally for client meetings, industry events, and workshops.

What We Offer:

• A high-growth role in a fast-evolving industry
• Performance-based salary structure with clear incentives
• Opportunity to lead and shape a growing sales team
• Access to cutting-edge EdTech products and solutions
• Learning & development support, with direct mentoring from industry experts
• Career growth and advancement opportunities within a dynamic organization

KPIs to be Measured:

• Number of MOUs closed per month (Minimum 2)
• Sales revenue generated
• Lead conversion rate
• Team performance and productivity metrics
• Customer satisfaction and retention rate
• Timely and accurate CRM reporting

Job Type: Full-time

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Ability to commute/relocate:

• Electronic City, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Business development: 3 years (Preferred)
• total work: 5 years (Required)

Language:

• English (Required)

Work Location: In person