Business Development Associate (North America & AUS)
Location: Mohali/Pune – Work from Office Only
Reporting to: Marketing
About the Role: Own the First Revenue Conversation in Our Core Markets
You are the first strategic voice a prospect hears. Your mission is to transform high-intent leads from our key markets into qualified pipeline by orchestrating a powerful first engagement. We don't believe in cold, robotic outreach. You will master the context behind every Marketing Qualified Lead (MQL)—understanding their pain points, digital body language, and industry challenges—to conduct meaningful conversations with C-suite leaders in the US, Canada and Australia across Law, Insurance, Finance & Accounting and Technology domains.
This is a quota-carrying (target based), metrics-driven role for someone who sees themselves as a strategic linchpin in the revenue engine, not just an order-taker. If you are obsessed with the science of conversion and the art of the sale in these specific markets, this is your arena.
What You'll Do:
Analyze & Strategize
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Triage and prioritize the inbound MQL queue from Pardot, acting immediately on high-scoring leads.
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Conduct deep research on prospect companies and key personas within our target industries/geographies (US, CA, AUS) to uncover their specific business pains.
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Decode buying signals from campaign engagement (content downloads, form fills, page visits) to build a targeted, segmented outreach list.
Engage & Connect
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Execute a high-volume, multi-channel outreach strategy (phone, email, LinkedIn, virtual meetings) with a minimum of 60+ touchpoints daily, tailored to the cultural and business norms of each region.
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Personalize every interaction based on your research and the prospect's journey, moving beyond the generic script.
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Master command of the phone, aiming for 8-10 quality conversations with decision-makers each day across North America and AUS.
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Navigate complex org charts and overcome gatekeepers with professionalism and confidence.
Quality & Book
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Focus on real opportunities, understand what matters to the buyer, in order to help close deals faster — instead of wasting time on “maybes”.
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Clearly articulate our unique value proposition, connecting it directly to the prospect's world.
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Your Core Metric: Book a minimum of 6+ highly-qualified meetings per month for the Account Executive team with companies in our target countries.
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Manage the meeting logistics flawlessly, ensuring a seamless handoff with detailed context.
Orchestrate & Optimize
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Manage a fluid pipeline of 400+ MQLs with impeccable organization, ensuring no opportunity is missed or stalled.
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Maintain pristine data hygiene in Salesforce, with 100+ daily tasks (calls, emails, updates) logged accurately.
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Collaborate with Marketing to provide feedback on lead quality and campaign performance, acting as the voice of the prospect.
Qualifications & Experience:
You Must Have:
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2-3 years in a B2B outbound SDR/BDR role, in Enterprise Sales from BPO/BPM, IT, ITeS industry, with a proven record of exceeding monthly meeting quotas.
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Demonstrable experience prospecting and selling into the US market; experience with Canada or Australia is a strong plus.
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Demonstrable experience managing and converting inbound MQLs from a platform like Pardot, Marketo, or HubSpot.
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Proficiency in Salesforce CRM; you understand that the data you put in is the intelligence the company runs on.
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A history of successfully engaging and setting meetings with C-level executives in sophisticated, high-value industries.
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Comfort with and an inclination to use data research tools like ZoomInfo, Apollo.io, LinkedIn Sales Navigator to enrich prospect data.
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Able to work comfortably in North American AUS time zones as needed.
What We Offer:
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Fuel for Your Pipeline: A steady stream of warm, high-intent MQLs from sophisticated marketing campaigns across our core markets. You focus on conversion, not cold-calling from scratch.
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Competitive Compensation: A competitive base salary + an aggressive commission structure designed to reward top performers handsomely.
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Elite Tools & Technology: Best-in-class sales stack to maximize your efficiency and impact.
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A Culture of Excellence: A fast-paced, metrics-driven environment where top performers are recognized, celebrated, and rewarded.
Apply if:
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You are Target Oriented who is energized by measurable results.
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You have proven experience selling into the USA and/or our other target markets.
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You see a list of 400 MQLs as a goldmine of opportunity waiting to be unlocked.
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You are a strategic operator who uses data and insight to guide your hustle.
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You read this entire description and thought, "My playbook is perfect for this."
