Job
Description
We are looking for a Sr Business Analyst with 10+ years of experience in requirements gathering, writing stories and stakeholder management. Role: Sr Business Analyst Location: Chennai Type: Hybrid Detailed JD: Requirements Gathering & Analysis Lead workshops and interviews with sales leadership, account managers, and ad-sales teams to elicit detailed business requirements. Map current (āas-isā) and future (āto-beā) sales process flows, identifying inefficiencies and automation opportunities. Solution Definition Translate business requirements into clear functional specifications, user stories, process maps, data schemas, and acceptance criteria. Collaborate with data architects and AI/ML engineers to define data inputs, KPIs, and RAG (retrieval-augmented generation) integration points. Stakeholder Management Maintain strong relationships with cross-functional partnersāSales Operations, Finance, IT, and Legalāto ensure alignment on project scope, timelines, and deliverables. Facilitate regular steering-committee and SCRUM-of-SCRUM meetings to report progress, risks, and change requests. Testing & Validation Design and execute test plans for system integrations (CRM, marketing automation, ad-tech platforms), including UAT coordination and defect tracking. Validate that AI-generated outputs (email drafts, qualification scripts, forecasting insights) meet business rules, compliance standards, and quality thresholds. Change Management & Training Develop change-management strategies: communication plans, user-guide documentation, and role-based training materials. Conduct end-user training sessions and workshops to drive adoption of automated workflows. Preferred qualifications: Experience: 10+ years as a Business Analyst or Process Analyst, with at least 5 years focused on sales-process transformation or CRM implementations. Proven track record in large-scale automation projects, ideally integrating AI/ML-driven components. Domain Expertise: Deep understanding of B2B and B2C ad-sales workflows, broadcast advertising revenue models, and digital campaign lifecycles. Hands-on experience with Salesforce (or equivalent), marketing-automation tools, and ad-tech platforms. Show more Show less
