Branding & Marketing Head

Position : Branding & Marketing Head

Location : COER University, Roorkee (On-campus, Full-time)

Role Summary

Branding & Marketing Head

strategic, data-driven marketing leader

The role includes end-to-end ownership of:

Brand strategy & positioning

·       Digital & performance marketing

·       Admissions marketing & lead-generation support

·       Communication & content strategy for Online and Offline Medium

·       Execution of the strategy with the team

This is a senior role for a professional with 5+ years of experience

What success looks like in this position:

·       A clear, differentiated and consistent brand identity

digital presence and engagement

lead generation and conversion support

visibility among students, parents, recruiters, and academic stakeholders

external and internal communication

Key Responsibilities

overall brand strategy

value proposition

consistency in visual, verbal, and experiential branding

brand guidelines

digital marketing strategy

Digital Marketing Executive

website, landing pages, microsites, and campaign pages

·       Track digital performance metrics regularly (traffic, engagement, CPL, conversions, reach, impressions) and use insights to refine strategies.

Admission Head and counselling teams

admission-season campaigns

courses, placements, faculty, infrastructure, scholarships, rankings, and success stories

integrated campaigns

content strategy

institution’s ethos, quality standards, and strategic messaging

student and alumni stories, faculty highlights, placement success narratives, research and innovation features, and campus life content

tone of voice

public relations and media outreach

news coverage, interviews, features, and press releases

speeches, messages, quotes, and talking points

schools, coaching centres, industry partners, community organisations, and government bodies

creative direction

Creative Designer & Video Editor

·       Review, refine, and approve designs, storyboards, scripts, and copy before final release.

current data, programmes, recognitions, and achievements

branding and marketing team

workflows, timelines, and review mechanisms

planning, accountability, creativity, and collaboration

admissions, academics, placements, and administration

brand, digital, and campaign metrics

monthly and quarterly reports

high-performing channels, messages, and geographies

annual marketing plans, budgets, and projections

regulatory guidelines and ethical norms

·       Represent the brand with integrity, transparency, and factual accuracy in all public-facing content.

education marketing and branding

Qualifications & Experience

Marketing, Business, Mass Communication, Management, Branding, or related fields

·       A postgraduate degree (MBA/PGDM with Marketing/Communication specialisation) will be an added advantage.

5+ years of experience

leading marketing campaigns, managing digital presence, and handling multi-channel communication

team-leading or managerial role

Marketing & Strategic Skills

·       Strong understanding of brand positioning, segmentation, and messaging

digital marketing concepts, tools, and metrics

integrated campaigns

Communication & Creative Skills

·       Excellent written and verbal communication skills

·       Ability to brief, review, and refine creative content (design, copy, video).

·       Strong sense of storytelling and audience-specific messaging.

Leadership & Behavioural Skills

·       Strategic thinker with the ability to translate institutional goals into marketing actions

people management

ownership, initiative, and accountability

fast-paced, admission-driven environment

Technical & Tool Knowledge (Preferred)

·       Understanding of tools/platforms such as Google Analytics/GA4, social media dashboards, email marketing platforms, CRM/lead management systems

presentations, reports, and dashboards

Key Success Indicators

brand awareness and recall

digital engagement and reach

lead flow and support to admission targets

communications and creatives

·       Positive feedback from leadership, admissions, and external stakeholders on branding impact.

Application Process

Resume/ CV