Digital Marketing Executive

About US

COER University, established 25 years ago by Shri J.C. Jain, is dedicated to providing quality education and developing new-age professionals. The university has grown significantly with the support of its stakeholders and continues to achieve new milestones. COER University is committed to fostering academic excellence and a vibrant educational environment for its students and faculty.

Role Description

We're searching for a talented SEO & Google Campaign Lead to join our team. We're not just looking for someone to check boxes—we want a strategic thinker who is excited to dive deep into SEO and build high-impact Google ad campaigns that get measurable results. If you have the drive to make a real impact on a business's online presence, this role is for you.

What You'll Be Doing:

• Own the SEO strategy: You'll be hands-on with everything from on-page and off-page activities to competitor analysis and content optimization. You'll be our go-to expert for all things organic search.
• Command our Google Ads: You'll plan, launch, and optimize Google Ads campaigns across Search, Display, and Video, all with a relentless focus on maximizing ROI.
• Become a data storyteller: You won't just track data; you'll analyze performance using tools like Google Analytics and Search Console to turn insights into actionable plans.
• Stay ahead of the curve: The digital landscape is always evolving, and we need someone who is eager to experiment with new tools, AI-driven techniques, and the latest performance marketing hacks.

What We're Looking For:

• 0–2 years of hands-on SEO experience with a solid understanding of on-page and off-page strategies
• Proficiency with analytics and SEO tools such as SEMrush, Google Analytics, and Search Console
• Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO and page performance
• Experience in Digital Marketing, Content Marketing, and Social Media Marketing
• Strong skills in SEO, SEM, and Web Analytics
• Proficiency in Content Strategy, Planning, and Creation
• Familiarity with Marketing Automation Tools and CRM systems
• Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment

Bonus Points If You Have:

• Experience managing PPC campaigns on platforms beyond Google (such as Yahoo or Bing)
• Prior experience in the education sector
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Ready to make an impact? Send your updated CV to nitinverma@coeruniversity.ac.in or apply directly here on LinkedIn.