Brand Strategist

Company Description

GreySpace Design Studio is a creative studio dedicated to helping brands express who they are, what they stand for, and how to make a lasting impression. Specializing in branding, design, websites, content, and marketing, we craft thoughtful, original work tailored to each client. Our collaborative approach ensures that every project is engaging, fun, and focused on storytelling in a way that resonates. Whether big or small, local or global, we help brands communicate in memorable and impactful ways.

The Brand Strategist is responsible for defining, shaping, and articulating brand direction through insight-driven strategy. This role bridges research, business objectives, creative thinking, and execution ensuring every brand decision is purposeful, consistent, and commercially relevant.

You will lead brand discovery, positioning, and strategic frameworks that guide identity, communication, and customer experience across touch-points.

• Lead brand discovery workshops and stakeholder interviews
• Conduct market, category, competitor, and cultural research
• Develop consumer insights, personas, and audience segmentation
• Identify white spaces and strategic opportunities within the market

• Define brand purpose, vision, mission, and values
• Develop brand positioning, value propositions, and differentiation frameworks
• Create brand architecture and portfolio strategies (where applicable)
• Establish tone of voice and brand personality guidelines

• Translate strategy into clear creative briefs for design, content, and digital teams
• Collaborate closely with designers, copywriters, and filmmakers to ensure strategic alignment
• Review creative outputs to ensure consistency with brand strategy

• Present strategic thinking clearly and persuasively to clients and internal teams
• Act as the strategic point of contact during branding engagements
• Guide clients through strategic decision-making with confidence and clarity

• Create brand strategy decks, brand books, and playbooks
• Ensure strategies are actionable, scalable, and easy to implement

• 2–5 years of experience in brand strategy, advertising, consulting, or design agencies
• Strong understanding of branding principles, consumer psychology, and business strategy
• Proven experience in research synthesis and insight development
• Excellent presentation, storytelling, and communication skills
• Ability to think both conceptually and commercially
• Experience working with creative teams and senior stakeholders

• Experience across multiple industries or premium/lifestyle brands
• Knowledge of digital ecosystems, content strategy, and customer journeys
• Familiarity with brand valuation, pricing perception, and positioning models

• Strategic thinker with strong intuition backed by logic
• Curious, analytical, and culturally aware
• Confident decision-maker who can defend strategic choices
• Collaborative, detail-oriented, and deadline-driven

• Clarity and strength of brand positioning delivered
• Client confidence and buy-in on strategic direction
• Alignment between strategy and creative output
• Long-term brand consistency and impact