Brand Strategist

Company Description

MysteryAds is a full-service Media and Digital Marketing Agency based in Hyderabad. We specialize in branding, content creation, social media marketing, performance marketing, SEO, influencer marketing, and integrated digital campaigns. We help brands build strong identities and meaningful connections with their audiences.

Role Description - Brand Strategist

We are looking for a Brand Strategist to develop and shape brand strategy across multiple clients and internal initiatives. This is a full-time role based in Hyderabad with hybrid work flexibility for the first 3 months, followed by work from office. The Brand Strategist will be responsible for defining brand vision, storytelling, communication strategy, and ensuring consistency across all brand touchpoints.

Key Responsibilities

• Develop and drive brand strategy and positioning for clients and internal brands

• Create compelling brand narratives, messaging frameworks, and storytelling strategies

• Ensure brand consistency across digital, social, content, campaigns, and offline assets

• Collaborate closely with creative, social media, performance, and content teams

• Support brand launches, rebranding projects, and integrated marketing campaigns

• Review and guide content, creatives, and campaigns to align with defined brand voice

• Analyze brand performance, market trends, and audience insights to refine strategy

• Guide and support junior brand, content, and marketing team members

Qualifications & Experience

• Minimum 2 years of experience in brand strategy, brand management, marketing, advertising, or storytelling roles

• Strong understanding of brand building, positioning, and consumer psychology

• Proven experience in crafting brand stories and messaging across platforms

• Excellent communication, presentation, and strategic thinking skills

• Experience working in an agency or fast-paced environment is a plus

• Ability to balance strategic planning with creative execution