Brand Strategist

Brand Strategist (FMCG)

• Develop and implement comprehensive brand strategies aligned with FMCG market dynamics and business objectives.
• Lead brand positioning, architecture, and identity development across product portfolios.
• Conduct consumer, market, and category research to derive actionable insights and growth opportunities.
• Collaborate with creative, media, digital, and client servicing teams to design and execute integrated branding and communication campaigns.
• Drive new product launch strategies, including naming, packaging, messaging, and go-to-market plans.
• Ensure consistent brand messaging and visual identity across all platforms, channels, and touchpoints.
• Monitor brand performance, market trends, and competitive activity; translate findings into strategic recommendations.
• Present strategic thinking, brand frameworks, and campaign rationales clearly and confidently to internal teams and clients.
• Support long-term brand development initiatives and contribute to building strong, culturally relevant FMCG brands.

• Proven experience in

  Brand Strategy, Branding, and Brand Development

  , preferably within FMCG categories.
• Strong expertise in

  Brand Management

  , ensuring consistency and excellence in brand execution.
• Excellent

  communication and presentation skills

  , with the ability to articulate ideas clearly and persuasively.
• Strong analytical and strategic thinking capabilities with a consumer-first mindset.
• Ability to collaborate effectively and lead cross-functional projects in a fast-paced environment.
• Creative problem-solver with a results-driven and detail-oriented approach.
• Bachelor's degree in

  Marketing, Business, Communications

  , or a related field.
• Prior experience in a

  marketing or branding agency

  is a strong advantage.