Brand Strategist

Responsibilities

• Translate complex data sets, market research, and competitive intelligence into actionable strategic insights and recommendations.
• Structure, analyse, and synthesise findings from both primary research (surveys, interviews) and secondary sources (reports, industry studies, competitive analysis) to generate insights that inform brand strategy.
• Develop strategic hypotheses and points of view that facilitate brand positioning, architecture, and transformation initiatives.
• Conduct comprehensive market assessments, competitive landscape analysis, and opportunity identification to inform strategic recommendations.
• Stay ahead of emerging brand trends, cultural shifts, and innovation in marketing, design, and business strategy.
• Own and lead strategic workstreams from research through final recommendations, understanding how individual components contribute to overall project objectives.
• Manage multiple concurrent projects with varying scopes, timelines, and stakeholder requirements.
• Collaborate cross-functionally with research teams, creative departments, and client service teams to ensure integrated strategic solutions.
• Serve as a strategic advisor to clients, presenting insights and recommendations with confidence and clarity.
• Actively contribute to client workshops and strategy sessions, utilising strategic frameworks and tools to identify business opportunities and solve brand challenges.
• Translate complex strategic concepts into clear, compelling narratives that resonate with diverse audiences, including C-suite executives.
• Influence internal and external stakeholders through persuasive communication and strategic thinking.
• Respond to client questions and concerns with a strategic perspective and business acumen.
• Support new business initiatives by conducting background research on prospective clients and their competitive landscapes.
• Contribute to the development of compelling pitch materials, proposals, and scopes of work.
• Develop strategic points of view on industry trends, market opportunities, and brand challenges.
• Create high-quality client presentations that effectively communicate strategic recommendations.
• Leverage AI and emerging technologies to enhance research depth, improve analytical efficiency, and accelerate strategic development.
• Continuously explore and evaluate new methodologies, tools, and approaches to brand strategy consulting.
• Contribute to the development of proprietary frameworks, tools, and intellectual capital.
  

Requirements

• 3+ years of core experience in strategy consulting (management consulting, brand consulting or business consulting).
• Demonstrated experience leading strategic projects from research through final recommendations.
• Experience with both B2B and consumer sectors preferred; B2B experience highly valued.
• Strong analytical and strategic thinking capabilities with the ability to synthesise complex information into clear insights.
• Strong analytical skills, including competitive analysis, market assessment, trend analysis, and opportunity identification.
• Experience with research methodologies and ability to select appropriate approaches based on business objectives.
• Deep understanding of both Qualitative and Quantitative primary research methodologies and processes.
• Proven ability to create compelling presentations and strategic narratives.
• Strong interpersonal skills with the ability to influence and persuade internal and external stakeholders.
• Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
• Experience with data visualisation tools (Power BI, Tableau) is a plus.
• Familiarity with research databases, competitive intelligence platforms, and market research tools.
• Comfort with AI tools and emerging technologies for research and analysis.
• Strong communication and interpersonal skills.
• MBA or Master's degree in Marketing, Business, Strategy, or related field preferred.
• Bachelor's degree in Business, Economics, Liberal Arts, Communications, or related discipline.
• Continuous learning mindset with demonstrated professional development.