Brand Strategist

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Role Overview

We’re looking for a Brand Strategist / Brand Manager who understands fashion, culture, and modern brand building. Someone who can shape how the brand shows up across platforms — emotionally, culturally, and commercially.

You’ll help sharpen our positioning, build stronger narratives for collections and launches, and turn trends + market signals into clear actions for marketing and content.

Key Responsibilities

• Build and refine the overall

  brand strategy, positioning, and customer promise

• Develop brand narratives for

  collections, drops, seasonal campaigns, and collaborations

• Create

  campaign briefs

  (concept, key message, creative direction, hooks, CTA, moodboards) for content + marketing teams
• Improve

  product storytelling

  : naming logic, collection themes, hero products, and why-it-matters framing
• Track brand health signals:

  engagement quality, shareability, retention, repeat purchase cues, sentiment, and feedback loops

• Study competitors and trends across

  fashion, jewellery, creators, pricing, drops, and aesthetic codes

  — and turn insights into actions

• Create insight decks and presentations

  on:

A. Marketing trends

B. Industry and consumer trends

C. Competition analysis

D. Monthly/quarterly insight summaries

E. Collect, structure, and translate insights

• Support brand growth through

  partnerships and influencer/creator alignment

  (who fits the brand, how they should speak, what to avoid)

What We’re Looking For

• Minimum 2 years of experience in

  fashion / apparel / jewellery branding

• Strong understanding of

  branding, storytelling, consumer psychology, and culture

• Strong research + synthesis ability — you can turn information into

  clear POV + direction

• Comfortable working with

  digital-first

  content ecosystems (IG, Reels, creators, ads, PDPs)
• Strong communication and presentation skills (clear decks, sharp briefs, clean thinking)
• Self-driven and comfortable working remotely with fast feedback loops

Nice to Have

• Experience working with

  D2C brands

• Exposure to

  campaign planning, drops, and product launches

• Understanding of

  premium/luxury positioning

  (materials, craft, desirability, restraint)
• Familiarity with

  sterling silver / jewellery category storytelling

  (care, wearability, gifting, everyday styling)

Why Join Us

• Work with a growing fashion & sterling silver jewellery brand
• Creative ownership and real impact on brand growth
• Remote flexibility
• Opportunity to grow with the brand and shape its long-term identity