Brand Specialist

About VGL Group

electronic retailer of jewelry and lifestyle products

turnover of ~$365 million

4,000+ people globally

3,000+

Multi-Channel Presence

TV, e-commerce, and digital retail platforms

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  

Key Responsibilities

• Brand Development Support:
• Assist in planning, developing, and executing brand campaigns and collateral
• Develop brand visual assets and packaging in collaboration with merchandising
  

• Market Research:
• Conduct research on market trends, competitor activities, and customer insights to
  

• Analyze and report on campaign performance and suggest improvements.
• Project Coordination:
• Work cross-functionally with teams such as sales, product, and design to ensure
  

• Manage timelines and budgets for branding projects.
• Brand Consistency:
• Ensure brand messaging and visuals are consistent across all touchpoints.
• Monitor adherence to brand guidelines by internal teams and external partners.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Branding, or related field
  

• Proven experience in branding, brand strategy, or related roles (agency or in-house).
• Strong portfolio showcasing successful brand-building projects.
• Excellent communication and storytelling skills.
• Proficiency in brand tools and platforms (e.g., Adobe Creative Suite, Canva, brand
  

• Ability to think strategically while also executing creatively.
• Strong project management and collaboration skills.
  

Preferred

• Experience in [industry, e.g., tech, FMCG, healthcare] branding.
• Knowledge of consumer insights, market research, and brand tracking tools.
• Understanding of digital-first branding (social media, influencer, content marketing).
  

Key Competencies

• Creative problem-solving.
• Ability to multitask and manage multiple deadlines.
• Collaboration and teamwork.
• Analytical skills for interpreting data and trends.