Brand Specialist

About VGL Group

electronic retailer of jewelry and lifestyle products

Multi-Channel Presence

TV, e-commerce, and digital retail platforms

• Shop LC (USA)

  Live broadcasts to 60M+ homes

  with a strong e-commerce presence.

• TJC, UK

  Reaches 27M+ homes

  through TV and digital platforms.

• Shop LC Germany

  Broadcasts to 40M+ homes

  , expanding VGL s European market presence.

• Ideal World (UK)

  Acquired in

  2023

  , a leading UK

  teleshopping & digital sales platform

  .

• Mindful Souls

  Acquired in

  2023

  , a fast-growing

  subscription-based e-commerce brand

  focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds

  VGL s flagship

  one-for-one meal program

  has provided

  99M+ meals

  to schoolchildren in India, the US, and the UK.

• Employee Volunteering

  Encourages employees to

  donate two hours monthly

  for charitable activities.

• Sustainability Commitment

  Focused on

  renewable energy, waste reduction, and green initiatives

  .

• IGBC Award Winner

  Recognized for excellence in

  green built environments

  at its Jaipur SEZ unit.
• Assigned a

  Combined ESG Rating 72 (Strong)

  from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises

  VGL fosters a

  decentralized, empowered work culture

  , enabling

  small, agile teams

  to drive innovation and ownership.

• Talent Density & Meritocracy

  Prioritizing

  high-performance teams, rewarding talent, and a culture of excellence

  .

• GPTW Certified

  Recognized as a

  Great Place to Work

  across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award

  Honored by GJEPC for being

  India s largest exporter of silver and colored gemstones

  .

• Operational Excellence

  A strong track record in

  value-driven retail and customer-centric growth

  .

We are seeking a motivated and creative Brand specialist to join our team. This role supports the
development and execution of marketing strategies that enhance brand visibility, engagement, and equity. If you have a passion for storytelling, a keen eye for detail, and are eager to grow your career in brand marketing, we d love to hear from you!

Key Responsibilities:

1. Brand Development Support: o Assist in planning, developing, and executing brand campaigns and collateral o Develop brand visual assets and packaging in collaboration with merchandising team, ensuring alignment with brand guidelines.

2. Market Research: o Conduct research on market trends, competitor activities, and customer insights to inform brand strategies. o Analyze and report on campaign performance and suggest improvements.

3. Project Coordination: o Work cross-functionally with teams such as sales, product, and design to ensure cohesive branding. o Manage timelines and budgets for branding projects.

4. Brand Consistency: o Ensure brand messaging and visuals are consistent across all touchpoints. o Monitor adherence to brand guidelines by internal teams and external partners.

Qualifications:

Required: o Bachelor s degree in Marketing, Communications, Branding, or related field (Master s is a plus). o Proven experience in branding, brand strategy, or related roles (agency or in-house). o Strong portfolio showcasing successful brand-building projects. o Excellent communication and storytelling skills. o Proficiency in brand tools and platforms (e. g. , Adobe Creative Suite, Canva, brand management software). o Ability to think strategically while also executing creatively. o Strong project management and collaboration skills. Preferred: o Experience in [industry, e. g. , tech, FMCG, healthcare] branding. o Knowledge of consumer insights, market research, and brand tracking tools. o Understanding of digital-first branding (social media, influencer, content marketing).

Key Competencies: Creative problem-solving. Ability to multitask and manage multiple deadlines. Collaboration and teamwork. Analytical skills for interpreting data and trends.