Brand Specialist

As a Brand Specialist at VGL Group, you will play a crucial role in developing and executing marketing strategies to enhance brand visibility, engagement, and equity. If you are passionate about storytelling, detail-oriented, and eager to grow your career in brand marketing, we encourage you to apply for this exciting opportunity. **Key Responsibilities:** - **Brand Development Support:** - Assist in planning, developing, and executing brand campaigns and collateral. - Develop brand visual assets and packaging in collaboration with the merchandising team, ensuring alignment with brand guidelines. - **Market Research:** - Conduct research on market trends, competitor activities, and customer insights to inform brand strategies. - Analyze and report on campaign performance and suggest improvements. - **Project Coordination:** - Work cross-functionally with teams such as sales, product, and design to ensure cohesive branding. - Manage timelines and budgets for branding projects. - **Brand Consistency:** - Ensure brand messaging and visuals are consistent across all touchpoints. - Monitor adherence to brand guidelines by internal teams and external partners. **Qualifications:** **Required:** - Bachelor's degree in Marketing, Communications, Branding, or a related field (Masters is a plus). - Proven experience in branding, brand strategy, or related roles (agency or in-house). - Strong portfolio showcasing successful brand-building projects. - Excellent communication and storytelling skills. - Proficiency in brand tools and platforms (e.g., Adobe Creative Suite, Canva, brand management software). - Ability to think strategically while also executing creatively. - Strong project management and collaboration skills. **Preferred:** - Experience in branding within relevant industries. - Knowledge of consumer insights, market research, and brand tracking tools. - Understanding of digital-first branding (social media, influencer, content marketing). **Key Competencies:** - Creative problem-solving. - Ability to multitask and manage multiple deadlines. - Collaboration and teamwork. - Analytical skills for interpreting data and trends. This is a full-time onsite role based in Jaipur, requiring 2-3 years of proven experience in branding, brand strategy, or related roles. The compensation is competitive, and the level of this position is mid-level. If you are ready to contribute to a dynamic and innovative brand environment, we look forward to receiving your application.,