Brand Specialist

Key responsibilities:

- Analyzing data and sorting information while using creative and innovative skills

- Adept at evaluating readability, purposefulness and the content’s impact on the brand

- Creating a strategy and optimised content that focuses on the brand reputation strategy, while adhering to the monthly targets and requirements of the internal stakeholders. Curated content must be optimized for digital platforms and adhere to the latest SEO, AEO and GEO practices

- Managing the assigned tasks/projects to completion and meeting the monthly goals set as per the timeline

- Interacting and managing relationships with internal and external stakeholders to develop insights and reports

Desired candidate:

- Bachelor's degree in communication/literature/marketing/PR

- 5-7 years of experience in content writing/copywriting. Hands on experience with SEO tools and strategy

- Excellent written and verbal communication, skilled in editing, proofreading

- Attention to detail, critical-thinker and a problem-solver

- Organized and proactive, self-driven and adhering to deadlines, high accountability to achieve goals

- Works well individually and as part of the larger team