Brand Specialist

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

We are seeking a motivated and creative Brand specialist to join our team. This role supports the
development and execution of marketing strategies that enhance brand visibility, engagement, and equity. If you have a passion for storytelling, a keen eye for detail, and are eager to grow your career in brand marketing, we’d love to hear from you!

Key Responsibilities:

1. Brand Development Support: o Assist in planning, developing, and executing brand campaigns and collateral o Develop brand visual assets and packaging in collaboration with merchandising team, ensuring alignment with brand guidelines.

2. Market Research: o Conduct research on market trends, competitor activities, and customer insights to inform brand strategies. o Analyze and report on campaign performance and suggest improvements.

3. Project Coordination: o Work cross-functionally with teams such as sales, product, and design to ensure cohesive branding. o Manage timelines and budgets for branding projects.

4. Brand Consistency: o Ensure brand messaging and visuals are consistent across all touchpoints. o Monitor adherence to brand guidelines by internal teams and external partners.

Qualifications:

Required: o Bachelor’s degree in Marketing, Communications, Branding, or related field (Master’s is a plus). o Proven experience in branding, brand strategy, or related roles (agency or in-house). o Strong portfolio showcasing successful brand-building projects. o Excellent communication and storytelling skills. o Proficiency in brand tools and platforms (e.g., Adobe Creative Suite, Canva, brand management software). o Ability to think strategically while also executing creatively. o Strong project management and collaboration skills. Preferred: o Experience in [industry, e.g., tech, FMCG, healthcare] branding. o Knowledge of consumer insights, market research, and brand tracking tools. o Understanding of digital-first branding (social media, influencer, content marketing).