Brand Specialist

Role Description

This is a full-time on-site role for a Brand Specialist located in Tiruppur. The Brand Specialist will be tasked with developing and executing brand strategies, managing branding and brand management activities, and enhancing brand communication. Day-to-day tasks will include working closely with the sales team to align branding efforts with sales initiatives and market trends. The role involves crafting compelling brand messages, coordinating marketing activities, and ensuring brand consistency across all platforms.

Qualifications

• Expertise in Brand Strategy, Branding, and Brand Management
• Strong Communication skills
• Experience and skills in Sales to support and align with branding efforts
• Excellent organizational and project management skills
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Analytical skills to measure and enhance brand performance
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Previous experience in a similar role or in the textiles/apparel industry is a plus
• Skilled with Active wears and Beach wears