Brand Manager

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Job Summary

Brand Manager

SEO and SMO expertise

Key Responsibilities

SEO Strategy & Execution

• Lead on-page and off-page SEO efforts to improve organic traffic, domain authority, and keyword rankings.
• Conduct technical SEO audits, competitor benchmarking, and performance reporting.
• Work with content and dev teams to ensure website architecture and content are optimized.
  

Digital Campaign Leadership

• Develop and execute omnichannel digital campaigns across platforms like Google, Meta, LinkedIn, Twitter, and niche IT-focused communities.
• Collaborate with brand and business teams to translate IT service offerings into digital growth opportunities.
  

SMO & Community Engagement

• Manage and grow the companys presence on platforms such as LinkedIn, Twitter, Facebook, and YouTube.
• Create and schedule social media content, monitor engagement, and manage online reputation.
• Build and nurture online communities within the IT and tech services ecosystem.
  

Content & CRM Activation

• Collaborate with internal teams or agencies to create impactful content for blogs, email campaigns, case studies, and social posts.
• Drive CRM and 1st-party data strategies to acquire, segment, and engage leads effectively.
  

Analytics & Reporting

• Analyze campaign performance metrics, draw insights, and implement optimization strategies.
• Track KPIs across SEO, social media, lead generation, and website performance.
  

Innovation & Trend Tracking

• Stay ahead of digital marketing trends, SEO algorithm updates, and social media innovations to ensure competitive advantage.
  

Agency & Stakeholder Coordination

• Align campaign strategy with business objectives and ensure timely delivery of creative assets and campaigns.
  

Qualifications

• 45 years of experience in digital marketing with a focus on IT Services. (Mandatory)
• Strong SEO background (technical, content, and analytics).
• Demonstrated success managing social media strategies and platforms for B2B or tech-centric businesses.
• Experience in CRM tools and email marketing platforms.
• Proficiency in Google Analytics, SEMrush/Ahrefs, Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong copywriting, analytical, and communication skills.
• Self-starter with the ability to manage multiple campaigns and stakeholders.
  

Preferred Attributes

• Prior agency or client-side experience with IT services, SaaS, or technology brands. (Mandatory)
• Experience with lead generation strategies via inbound and organic channels.
• Familiarity with paid campaign management (Google Ads, LinkedIn Ads).
• Experience working on digital marketing strategies for B2B tech events, webinars, or product launches.
  

Harmeet Kaur

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