Brand Manager

Brand Manager

Type: Full-time (5 days WFO)

Location: Gurugram

Interested Candidate can apply here :

What You’ll Own

1. Social Media Strategy & Execution

● Lead the overall social media strategy with a pulse on trends, culture, and storytelling

.● Trend Monitoring - Stay ahead of social media trends, adapting and implementing the latest strategies to enhance engagement and reach

● Build and manage the social media calendar - topicals, campaigns, new launches

,UGC, collabs

.● Oversee end-to-end content creation with our designers, creators, and café teams

.● Ensure timely and consistent posting with strong execution across platforms

2. Influencer Marketing &PR

● Build deep relationships with influencers, creators, and lifestyle media

● Execute buzz worthy campaigns that feel authentic, not transactional

● Lead PR outreach, get our story heard, and amplify our cafe and D2C bran

3. Brand Collaborations

● Identify and drive brand collabs that feel culture-first (not just logo swaps)

.● From ideation to rollout, you’ll own partnerships that make noise and bring

new audiences.

4. Events & On-ground Activations

● Plan and execute high-impact café events, pop-ups, influencer tastings,

and seasonal campaigns.

● Collaborate with internal ops teams to ensure smooth execution and post-event buzz.

5. Strategic Marketing to Drive Revenue

● Link brand with business drive footfall, trials, and online sales through c

lever marketing.

● Use data and insight to plan smarter campaigns across digital and physical touchpoints.

6. Brand Calendar Ownership

● Maintain and align the master brand calendar: launches, collabs, seasonals, social,and events.

● Ensure visibility and clarity across teams with clear planning and execution time lines.

Who You Are

1. Experience: 4–5 years in brand or content marketing

2. Influencer & PR: Proven ability to lead influencer and PR campaigns

3. Campaign Ownership: Hands-on with end-to-end campaign execution

4. Social Media: Strong grasp of social strategy and content planning

5. Team Management: Comfortable managing creators, agencies, and internal teams

6. Execution: Skilled in project and time management

7. Industry Exposure: Experience in F&B or D2C brands (preferred)