Brand Manager

About us:

Raise Beauty is a beauty products brand under the umbrella of Jean-Claude Biguine & Bounce Salons, two of India’s leading premium salon chains. Building on years of expertise in beauty and personal care, Raise Beauty brings salon-quality products to the digital-first consumer combining innovation, performance, and a deep understanding of modern beauty needs.

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We are looking for a dynamic, data-driven, and creative Brand Manager to lead the growth of Raise Beauty’s product line. This is a products-focused, purely digital role where you will define and execute strategies to grow the brand’s awareness, engagement, and sales online, ensuring a strong and differentiated presence in the beauty products space.

Responsibilities:

• Develop and lead the digital brand strategy, positioning, and messaging for Raise Beauty’s products across all online channels.
• Plan and execute digital-first campaigns (social media, influencer, performance marketing, content) aligned with business and sales goals.
• Own the content and creative direction for product packaging communication, website, social media, and digital ads.
• Collaborate with performance marketing, product development, sales, and design teams to deliver seamless and impactful online brand experiences.
• Monitor, analyze, and optimize campaigns using data — track key digital KPIs like awareness, engagement, sentiment, and ROI.
• Identify and drive strategic digital partnerships, influencer collaborations, and content initiatives that strengthen the products’ brand equity.
• Stay updated on digital trends, consumer insights, and competitor products to refine brand strategies and maintain relevance.

Requirements:

• 3 - 4 years of experience in brand management or marketing, preferably in D2C, FMCG, lifestyle, or beauty sectors.
• Strong understanding of digital marketing, social media, influencer marketing, and content strategy.
• A creative thinker with a sharp eye for aesthetics, storytelling, and consumer engagement
• Analytical and data-driven, with the ability to translate insights into actionable strategies.
• Entrepreneurial mindset with a sense of ownership, agility, and bias for action.
• Strong analytical, organizational, and cross-functional communication skills