Performance Management Specialist

3 - 6 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

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Role Overview:


Key Responsibilities

Campaign Strategy & Execution

  • Plan and run campaigns across digital and marketplace platforms.
  • Manage budgets and optimize for revenue, CAC, and ROAS.
  • Conduct A/B tests on creatives, copies, audiences, and funnels.

Analytics & Optimization

  • Track performance metrics and generate actionable insights.
  • Implement retargeting and remarketing strategies.
  • Optimize marketplace visibility and campaigns for better conversions.

Collaboration & Content

  • Coordinate with brand and design teams for high-performing creatives.
  • Recommend improvements to enhance campaign effectiveness and growth.


Requirements

  • 3-6 years of experience in performance marketing (D2C/e-commerce preferred).
  • Hands-on with Meta Ads, Google Ads, and AMS.
  • Proficient in analytics tools (Google Analytics, AppsFlyer, or similar).
  • Proven ability to scale campaigns and improve ROAS.
  • Strong analytical and problem-solving skills.


Preferred Qualities

  • Self-starter with ownership and execution focus.
  • Comfortable in a fast-paced, high-growth environment.
  • Passionate about digital marketing trends and performance optimization.

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