Job
Description
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Your role will involve driving user acquisition, lead generation, and revenue growth through data-driven strategies. You will continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV. Collaboration with creative and content teams to design impactful ad creatives and messaging will be essential. Efficient management of budgets to maximize ROI while ensuring scalability is a key aspect of your responsibilities. Additionally, conducting regular A/B tests on creatives, audiences, and bidding strategies will be crucial. Staying updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem, is also part of your role. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube). - Drive user acquisition, lead generation, and revenue growth through data-driven strategies. - Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV. - Collaborate with creative and content teams to design impactful ad creatives and messaging. - Manage budgets efficiently to maximize ROI while ensuring scalability. - Conduct regular A/B tests on creatives, audiences, and bidding strategies. - Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem. Qualifications Required: - 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads. - Prior experience in EdTech startups is highly preferred. - Proven success in scaling paid campaigns with measurable ROI. - Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools. - Ability to work in a fast-paced, growth-driven startup environment. - Excellent communication and collaboration skills. If this opportunity excites you and you meet the qualifications mentioned above, please share your resume at yogita@vidyakul.com. As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing performance marketing campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube). Your role will involve driving user acquisition, lead generation, and revenue growth through data-driven strategies. You will continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV. Collaboration with creative and content teams to design impactful ad creatives and messaging will be essential. Efficient management of budgets to maximize ROI while ensuring scalability is a key aspect of your responsibilities. Additionally, conducting regular A/B tests on creatives, audiences, and bidding strategies will be crucial. Staying updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem, is also part of your role. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across Meta Ads (core focus) and Google Ads (Search, Display, YouTube). - Drive user acquisition, lead generation, and revenue growth through data-driven strategies. - Continuously monitor campaign performance, analyze KPIs, and optimize for CPA, ROAS, and LTV. - Collaborate with creative and content teams to design impactful ad creatives and messaging. - Manage budgets efficiently to maximize ROI while ensuring scalability. - Conduct regular A/B tests on creatives, audiences, and bidding strategies. - Stay updated on the latest digital marketing trends, tools, and best practices, especially within the EdTech ecosystem. Qualifications Required: - 5-6 years of experience in performance marketing with a strong focus on Meta Ads and hands-on experience with Google Ads. - Prior experience in EdTech startups is highly preferred. - Proven success in scaling paid campaigns with measurable ROI. - Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, and other performance tracking tools. - Ability to work in a fast-paced, growth-driven startup environment. - Excellent communication and collaboration skills. If this opportunity excites you and you meet the qualifications mentioned above, please share your resume at yogita@vidyakul.com.
