Brand Manager

Brand Manager

Key Responsibilities

1️. Brand Strategy & Market Positioning

• Develop brand strategies for footwear and backpack categories aligned with Odyssia’s vision
• Create distinct market positioning for each sub-brand
• Conduct competitor research to refine brand identity, pricing strategies & promotions
• Strengthen brand recall and customer engagement across touchpoints

2️. Product & Market Development

• Work closely with Product Development & Design teams to ensure product–market fit
• Identify consumer trends, innovation opportunities & seasonal requirements
• Plan packaging, branding updates & launch communication for product lines

3️. Creative Development & Brand Communication

• Lead creation of brand-aligned visuals: creative posters, marketing ads, videos, reels, catalogs, displays, etc.
• Oversee consistent brand storytelling in all consumer communications
• Review and approve content to maintain brand guidelines

4️. Marketing Campaign Management

• Plan and execute 360° campaigns (Digital + Retail + Offline)
• Manage influencers, PR & promotional initiatives
• Execute launches, seasonal activations, and outreach programs

5️. Digital Marketing & Online Presence

• Manage official presence on 

  Facebook, Instagram, LinkedIn, YouTube, Telegram, Website & Google Business

• Ensure strong community engagement and follower growth
• Monitor digital analytics, SEO effectiveness & conversion performance

6️. Sales & Retail Support

• Collaborate with Sales & Distributors to align campaigns with demand
• Develop merchandising guidelines for retail outlets & dealer networks
• Plan & execute in-store branding + trade marketing activities to increase footfall & sales

7️. Brand Performance Tracking & Budget Control

• Track key brand performance metrics & campaign ROI
• Manage marketing budget effectively to maximize results
• Conduct post-campaign reviews & present insights and recommendations to GM

8️. Cross-Functional & Agency Collaboration

• Coordinate with internal teams (Product, Sales, Supply Chain, HR) for seamless brand execution
• Liaise with agencies, media partners & vendors for campaigns and media activities
• Ensure all communications comply with legal and branding standards

9️. Internal Design Team Leadership

• Oversee work of graphic & digital teams, ensuring timely delivery
• Provide strong creative briefs & ensure high-quality brand asset output
• Coach team to elevate design standards and innovation

10. Trend & Consumer Insight Identification

• Continuously monitor fashion & retail industry trends
• Stay ahead in visual language, branding style & consumer expectations
• Recommend forward-thinking brand initiatives to maintain relevance

Qualifications & Skills

• Master’s Degree in Marketing, Business, Fashion Management, or equivalent
• 5–8 years of experience in branding (Footwear preferred)
• Strong knowledge of ATL + BTL + Digital branding
• Analytical mindset with ability to convert data into brand actions
• Strong storytelling, leadership & team management capabilities
• Experience in budget handling and ROI-driven decision-making

Preferred Attributes

• Passion for footwear & accessories industry
• Experience handling multiple brands under one umbrella
• Quick adaptability to market shifts and innovations
• Creative, energetic & consumer-focused personality