Brand Manager

What We Do:

No Fluff

Brand Manager Wanted:

We're not here for vanity metrics. This role is about transforming brands into profit engines.

Brand Manager

Let's talk if you're ready to move beyond surface-level marketing and architect brands that dominate their categories.

What you will be doing:

The Day-to-Day Magic:

• Lead brand portfolios

  – Own strategic direction for major client brands and drive their business growth

• Strategy architecture

  – Develop comprehensive brand positioning frameworks that drive category leadership

• Campaign orchestration

  – Lead complex, multi-channel campaigns with cross-functional teams over extended timelines

• Executive partnership

  – Serve as a trusted advisor to C-suite clients, shaping business strategy through a brand lens

• Performance optimisation

  – Drive double-digit growth through data-driven brand strategy refinement

• Team leadership

  – Mentor junior brand managers and guide account teams toward strategic excellence

• Market intelligence

  – Conduct advanced competitive analysis and identify white space opportunities

• Brand transformation

  – Lead rebranding initiatives and major strategic pivots for established brands

• Growth acceleration

  – Identify and execute high-impact initiatives that scale brand reach and profitability

The Big Picture Stuff:

• Think like a CMO

  – Develop long-term brand roadmaps that align with business objectives and market dynamics

• Psychology mastery

  – Design sophisticated brand experiences leveraging advanced consumer psychology principles

• Ecosystem thinking

  – Create integrated brand systems that optimise every touchpoint from awareness to advocacy

• Strategic leadership

  – Use behavioural science and performance data to influence client business decisions

• Omnichannel excellence

  – Orchestrate brand consistency across digital, traditional, retail, and experiential channels

• Stakeholder influence

  – Present strategic recommendations to boards and senior leadership teams

• Brand innovation

  – Pioneer new positioning strategies and go-to-market approaches for category disruption

• Agency development

  – Contribute to No Fluff's methodology development and train team members on advanced brand strategy

• Business impact

  – Drive measurable outcomes, including market share growth, pricing power, and customer lifetime value

Requirements:

• Proven expertise

  – 2 - 3 years of experience in brand management, with demonstrated team leadership and major account success

• Portfolio excellence

  – Demonstrated success growing multiple premium brands simultaneously with substantial budgets

• Strategic mastery

  – Deep understanding of brand equity, positioning frameworks, and how brand strategy drives business results

• Psychology proficiency

  – Advanced knowledge of consumer psychology, behavioural economics, and persuasion science

• Leadership presence

  – Confidently present to C-suite executives and influence senior stakeholder decisions

• Analytical sophistication

  – Expert-level data analysis skills with the ability to derive strategic insights from complex datasets

• Project orchestration

  – Successfully manage multiple high-stakes, long-term projects with cross-functional teams

• Industry recognition

  – Track record of award-winning campaigns or measurable market impact

• Mentorship capability

  – Experience developing junior talent and contributing to agency knowledge development

• Results obsession

  – Focus on business metrics that matter: market share, revenue growth, customer acquisition cost, lifetime value

Due to the high volume of applications, we may not be able to respond to every candidate individually. We genuinely appreciate your time and effort in applying to join our team. If your profile aligns with our needs, we'll be in touch.