B2B Sales Head

Position Overview

Hero Eco Med Pvt. Ltd. is seeking a dynamic, experienced, and results-oriented Institutional Sales Head

This is a senior leadership position reporting directly to top management and requires a strong commercial acumen, hands-on execution ability, and the maturity to engage with senior stakeholders across healthcare institutions, government departments, and procurement agencies.

Key Responsibilities

Sales & Business Development

• Drive institutional and B2B sales across hospitals, diagnostic centres, healthcare facilities, government bodies, and NGOs.

• Identify and develop new business opportunities within institutional, corporate, and public sector segments.

• Achieve sales targets and revenue goals through structured planning, execution, and performance monitoring.

• Prepare and deliver competitive proposals, quotations, and presentations to institutional clients.

• Actively participate in tender processes and manage government procurement documentation.

Channel & Distribution Management

• Build, manage, and optimize distribution channels across India — including B2B, B2C, and government tender segments.

• Strengthen and expand the dealer and distributor network for maximum market penetration and revenue growth.

• Design channel incentive programs to drive performance and profitability.

• Oversee inventory, supply chain coordination, and logistics in collaboration with internal teams and channel partners.

Relationship Management

• Maintain strong, long-term relationships with key institutional clients and government stakeholders.

• Act as the primary interface for strategic accounts, ensuring consistent engagement and satisfaction.

• Conduct regular client visits, training programs, and product demonstrations to promote new product lines and reinforce trust.

Strategic Planning & Execution

• Develop region-wise and sector-specific sales strategies aligned with overall business objectives.

• Monitor market trends, competition, and policy developments in the healthcare equipment sector.

• Provide accurate forecasts, pipeline reports, and business intelligence to management.

• Collaborate with marketing, product development, and finance teams to align sales efforts with brand and operational goals.

Candidate Profile

Experience:

• Demonstrated experience in government tenders, hospital procurement, and large institutional sales cycles.

• Proven track record of setting up and managing pan-India dealer or distribution networks.

• Strong leadership and team management skills; capable of motivating and mentoring regional sales managers.

• Excellent communication, negotiation, and presentation skills.

• Should possess a deep understanding of market dynamics, pricing strategies, and regulatory frameworks in the healthcare sector.

Education

• Graduate / Postgraduate in Business Administration, Marketing, or a related field.

• Additional certifications in Sales Management or Healthcare Business will be an advantage.

Compensation

Salary:

• • Includes performance-based incentives linked to business growth and target achievement.